Internet Marketing Strategy Implementation

Keyword Research

  • Current on-page analysis
  • Primary keyword research

 

Competitor Analysis & Benchmarking

  • Current Organic Ranking Analysis
  • Ranking Analysis by Page
  • Competitor Ranking Analysis
  • Ranking Score Analysis

 

Technical Setup

  • Google Tag Manager setup and installation
  • Website Migration Technical Setup
  • Google Webmaster Tools setup
  • Indexed pages report & 301 redirect mapping
  • Htaccess file construction & canonical RDs
  • Sitemap.xml construction
  • robots.txt

 

Standard Analytics Setup

  • Google Tag Manager configuration
  • Google Analytics setup and configuration
  • Testing and validation on development site

Analytics Optimisation

  • Google Analytics advanced filters & rewrites
  • Indexed pages report & 301 redirect mapping
  • Google Tag Manager / GA goals & funnels setup
  • Reporting & Insights

 

On-page SEO Setup

  • URL Optimisation Recommendations
  • Construct On-Page Tags
  • Install Meta & Title Tags
  • Alt Tag Optimisation
  • Page Speed Audit

On-Page Optimisation

  • Content optimisation
  • Internal link structuring
  • Off-page optimisation including link generation & social setup

 

Pre-Launch Readiness Audit & Checklist