How To Get The Most Out of Amazon Sponsored Products

6 KEY PRINCIPLES

1. SET YOUR ADVERTISING GOALS
2. ASSESS YOUR COMPETITION’S ADVERTISING STRATEGY
3. CREATE CAMPAIGNS BY GROUPING SIMILAR PRODUCT TYPES OR BRANDS WITH SHARES GOALS
4. USE A MIX OF AUTOMATIC AND MANUAL KEYWORD TARGETING
5. CHOOSE TARGETING MANUAL AND AUTOMATIC KEYWORDS
6. ANALYZE AND OPTIMIZE PERFORMANCE