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Content marketing is consistently proving itself as one of the best performing and most cost effective digital marketing strategies.

.

That said, you need to create a plethora of content on a daily basis: emails, blog posts, lead magnets, social media content and so much more. How do you keep up with it? And most importantly, how do you come up with great ideas that get results?

.

Because at the end of the day, in the battle of quantity vs. quality when it comes to content, quality will always trump quantity. In other words, if you want to generate great results from your content marketing, then you need to create content that your audience actually wants to see.

.

In this blog post, I’m going to share 3 fool-proof methods to come up with content ideas that work.

.

These methods can be used time and time again and can generate dozens of ideas. So without further ado, here they are, in no particular order:

.

1. How to use your analytics to come up with content ideas on any channel

.

If you’ve been using content marketing for a reasonable length of time, you have one of the best tools for coming up with great content ideas right under your nose: your analytics.

.

You can use your analytics to come up with ideas for:

.

• Your blog

.

• Your lead magnets

.

• Your social media

.

• Your email marketing campaigns

.

And pretty much any platform where you’re publishing content as most offer some sort of analytics.

.

For example, one of the best ways to come up with engaging blog post ideas is to check your web analytics to see which of your past blog posts have performed best. Head over to your Google Analytics account (unless you’re using a different web analytics platform) and check your Behavior reports:

.
• Which past blog posts generate the most pageviews?

.

• Which blog posts generate the highest time spent on site?

.

• Which blog posts generated the lowest bounce rates?

.

This can tell you quite a bit about your audience, along with their preferences and interests:

.
• What types of blog posts they prefer (how to’s and guides, listicles, opinion pieces and so on)

.

• Which topics interest them (for example, if you have several articles on Facebook advertising that have performed extremely well, then that’s clearly a subject that interests your audience); the same works for the reverse – if you’ve had several blog posts on a specific topic and none of them performed well, then perhaps it’s best to “retire” that topic and try different ones

.

You can use this method for all of the content you create and publish online, not just your website content but also social media content and your email broadcasts and campaigns:

.
• What types of social media updates work best on your social media in terms of views/clicks/shares/other engagement metrics? Images, videos, live streaming, quotes and so on

.

• Which topics does your social audience engage with the most?

.

• Which emails have the highest/lowest open rates?

.

• Which of your emails have the highest unsubscribe rates?

.

• Which emails have the highest/lowest click-through rates?

.

Try to focus on the metrics that matter the most to you: the metrics that help you reach your business and marketing goals.

.

To give you an example of this, if you want to generate more conversions from your blog content, then you should focus on those blog posts that generated the highest conversion rates – why did that happen? How can you replicate that?

.

Or, if your main social media goal is to drive more traffic to your website, blog and landing pages, then focus on the social media posts that generated the most clicks. What is the common thread between these posts?

.

This is something that you should do regularly; the more you follow and understand your content analytics, the more you’ll understand your own audience and what makes them tick.

.

2. Leverage competitive analysis and content research to generate content ideas for all platforms

.

Another great way to come up with content ideas is to study your industry: competitors, influencers in your niche and top publications in your industry; basically, any content that serves the same target audience that you do.

.

This won’t just help you come up with content ideas; it will help you come up with content ideas that definitely work. It’s not about copying their ideas and creating the same content; rather, it’s learning from their strategy to see what works with your target audience and what doesn’t.

.

To help, you can use an RSS reader like Feedly to subscribe to all the relevant publications in your niche, as well as any relevant competitors. This way, you can check their latest content on a daily basis and use it to inform your own content strategy.

.

Here’s what (and how) to track:

.
• Research your competitors: use tools that help you spy on your competitors – such as content research tools – to research your competitors’ content and learn what works/what doesn’t work for them

.

• Leverage social listening tools to help you discover competitors as well as any other relevant publications and influencers who share the same target audience. Social listening tools also offer analytics so you can see what kind of traction a post got in terms of shares and social engagement

.

• Follow all the top publications in your niche using a tool like the above-mentioned Feedly

.

3. Revisit and improve older content

.

Earlier, I talked about the importance of monitoring your content analytics to come up with new and engaging content ideas that work; but there’s another way you can use all of this older – but high-performing – content:

.
• Update and improve out-of-date content

.

• Break down a topic into several “smaller” topics

.

• Come up with related topics; for example, a “top tips”-type blog post that performed well could inspire a “biggest mistakes”-type post

.

Improving and updating older content in particular, is a great practice for a couple of different reasons. One big reason is that, of course, your audience loved that content initially – clearly, there’s a demand for it. Secondly, evergreen content that is consistently updates is great for search engine optimization; traffic will keep coming back to it long after it’s published and other publications will link to it in their content, all helping towards optimizing that page or post for better search engine rankings. The longer your content is relevant to audiences, the more search engines will consider it a trustworthy resource.

.

Conclusion

.

When coming up with new content ideas, it’s extremely important to make sure you’re not coming up with ideas just for the sake of publishing something; rather, take your time to research your audience and your industry, as well as understand your analytics.

.

This way, you’ll be able to ultimately save time and money by focusing solely on creating impactful content that has already proven to work.

.

Because, as I mentioned earlier, when it comes to content marketing, quality trumps quantity.

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Content marketing is regularly proving itself as one of the very best carrying out and most cost reliable digital marketing strategies.

That said, you require to create a wide variety of content on a daily basis: emails, post, lead magnets, social media content and so much more. How do you stay up to date with it? And most notably, how do you create great concepts that get outcomes?

Since at the end of the day, in the battle of quantity vs. quality when it comes to content, quality will constantly exceed amount. In other words, if you wish to produce great arise from your content marketing, then you need to create material that your audience really desires to see.

In this post, I’m going to share 3 fool-proof methods to come up with material concepts that work.

These approaches can be utilized time and time once again and can create dozens of ideas. So without further ado, here they are, in no particular order:

.

1. How to use your analytics to come up with content concepts on any channel

If you’ve been using content marketing for a reasonable length of time, you have among the very best tools for creating fantastic content concepts right under your nose: your analytics.

You can use your analytics to come up with ideas for:

• Your blog site
• Your lead magnets
• Your social media
• Your email marketing campaigns

And basically any platform where you’re releasing content as a lot of offer some sort of analytics.

For example, one of the very best ways tocome up with interesting article ideasis to inspect your web analytics to see which of your past article have performed best. Head over to your Google Analytics account (unless you’re utilizing a various web analytics platform) and inspect your Behavior reports:

• Which previous blog posts create the most pageviews?
• Which post create the highest time spent on site?
• Which post created the least expensive bounce rates?

This can inform you a fair bit about your audience, in addition to their choices and interests:

• What kinds of article they prefer (how to’s and guides, listicles, viewpoint pieces and so on)
• Which subjects interest them (for example, if you have several articles on Facebook advertising that have performed exceptionally well, then that’s clearly a subject that intrigues your audience); the same works for the reverse– if you have actually had a number of blog posts on a specific subject and none performed well, then possibly it’s best to “retire” that topic and try different ones

You can utilize this technique for all of the material you develop and publish online, not just your site content however also social networks content and your email broadcasts and projects:

• What types of social networks updates work best on your social media in terms of views/clicks/shares/ other engagement metrics? Images, videos, live streaming, quotes and so on
• Which topics does your social audience engage with the most?
• Which e-mails have the highest/lowest open rates?
• Which of your emails have the greatest unsubscribe rates?
• Which emails have the highest/lowest click-through rates?

Try to concentrate on the metrics that matter the most to you: the metrics that assist you reach your service and marketing objectives.

To provide you an example of this, if you desire to produce more conversions from your blog material, then you should focus on those post that generated the greatest conversion rates– why did that occur? How can you replicate that?

Or, if your main social networks objective is to drive more traffic to your site, blog site and landing pages, then focus on the social networks posts that created the most clicks. What is the common thread in between these posts?

This is something that you need to do regularly; the more you follow and comprehend your content analytics, the more you’ll comprehend your own audience and what makes them tick.

2. Take advantage of competitive analysis and material research to generate content ideas for all platforms

Another fantastic method to come up with content ideas is to study your market: competitors, influencers in your specific niche and leading publications in your market; essentially, any content that serves the same target audience that you do.

This will not simply assist you create content concepts; it will assist you develop material concepts that certainly work. It’s not about copying their concepts and developing the very same material; rather, it’s discovering from their method to see what deal with your target market and what doesn’t.

To assist, you can utilize an RSS reader like Feedly to register for all the pertinent publications in your specific niche, along with any appropriate competitors. By doing this, you can inspect their newest material every day and use it to inform your own material strategy.

Here’s what (and how) to track:

• Research study your competitors: usage tools that assist you spy on your competitors— such as content research study tools – to research your competitors’ material and learn what works/what does not work for them
• Utilize social listening tools to assist you find rivals along with any other relevant publications and influencers who share the very same target audience. Social listening tools also provide analytics so you can see what sort of traction a post got in regards to shares and social engagement
• Follow all the top publications in your niche using a tool like those Feedly

3. Review and enhance older material

Previously, I talked about the value of monitoring your material analytics to come up with brand-new and interesting content concepts that work; but there’s another method you can use all of this older– but high-performing– material:

• Update and improve out-of-date content
• Break down a topic into numerous “smaller sized” subjects
• Develop related topics; for example, a “leading ideas”- type blog site post that performed well could inspire a “greatest mistakes”- type post

Improving and upgrading older material in specific, is a terrific practice for a couple of various reasons. One huge factor is that, of course, your audience loved that material at first– clearly, there’s a demand for it. Second of all, evergreen content that is consistently updates is great for search engine optimization; traffic will keep returning to it long after it’s published and other publications will link to it in their content, all helping towards optimizing that page or post for better search engine rankings. The longer your content relates to audiences, the more search engines will consider it a trustworthy resource.

Conclusion

When coming up with new content concepts, it’s incredibly crucial to ensure you’re not developing ideas just for the sake of publishing something; rather, take your time to research your audience and your industry, in addition to comprehend your analytics.

In this manner, you’ll have the ability to ultimately save time and loan by focusing entirely on developing impactful content that has actually already shown to work.

Because, as I discussed earlier, when it concerns material marketing, quality trumps quantity

” >

.

Content marketing is regularly proving itself as one of the finest carrying out and most cost efficient digital marketing methods.

That said, you require to create a plethora of material on an everyday basis: emails, article, lead magnets, social media material and so much more. How do you keep up with it? And most notably, how do you develop terrific ideas that get outcomes?

Due to the fact that at the end of the day, in the fight of amount vs. quality when it comes to content, quality will constantly defeat quantity. Simply put, if you want to create excellent arise from your material marketing, then you require to create material that your audience really wishes to see.

In this article, I’m going to share 3 fool-proof methods to come up with content ideas that work.

These techniques can be used time and time once again and can generate lots of concepts. So without further ado, here they are, in no particular order:

1. How to utilize your analytics to come up with content concepts on any channel

.

If you’ve been utilizing content marketing for a sensible length of time, you have one of the best tools for creating terrific content ideas right under your nose: your analytics.

You can utilize your analytics to come up with concepts for:

• Your blog site
• Your lead magnets
• Your social media
• Your e-mail marketing projects

And basically any platform where you’re releasing content as most offer some sort of analytics.

For instance, one of the finest methods to create engaging post concepts is to inspect your web analytics to see which of your previous post have performed finest. Head over to your Google Analytics account (unless you’re utilizing a different web analytics platform) and check your Behavior reports:

• Which past article produce the most pageviews?
• Which blog posts generate the highest time invested in website?
• Which blog site posts generated the most affordable bounce rates?

This can tell you a fair bit about your audience, in addition to their preferences and interests:

• What kinds of article they choose (how to’s and guides, listicles, opinion pieces and so on)
• Which topics interest them (for instance, if you have several posts on Facebook advertising that have performed incredibly well, then that’s clearly a subject that intrigues your audience); the exact same works for the reverse– if you have actually had several blog posts on a specific topic and none of them performed well, then possibly it’s best to “retire” that topic and try various ones

You can use this method for all of the material you develop and release online, not just your website content but also social networks material and your email broadcasts and campaigns:

• What types of social networks updates work best on your social networks in regards to views/clicks/shares/ other engagement metrics? Images, videos, live streaming, quotes and so on
• Which topics does your social audience engage with the most?
• Which emails have the highest/lowest open rates?
• Which of your e-mails have the greatest unsubscribe rates?
• Which e-mails have the highest/lowest click-through rates?

Attempt to concentrate on the metrics that matter the most to you: the metrics that help you reach your business and marketing objectives.

To give you an example of this, if you want to produce more conversions from your blog site content, then you should focus on those article that produced the greatest conversion rates– why did that occur? How can you duplicate that?

Or, if your main social media goal is to drive more traffic to your site, blog and landing pages, then concentrate on the social media posts that created the most clicks. What is the common thread between these posts?

This is something that you ought to do frequently; the more you follow and understand your content analytics, the more you’ll comprehend your own audience and what makes them tick.

2. Leverage competitive analysis and content research study to produce material ideas for all platforms

Another terrific way to come up with content concepts is to study your market: rivals, influencers in your specific niche and top publications in your market; essentially, any material that serves the very same target market that you do.

This will not simply help you create content concepts; it will assist you come up with content ideas that absolutely work. It’s not about copying their ideas and producing the very same content; rather, it’s finding out from their method to see what deal with your target market and what doesn’t.

To assist, you can use an RSS reader like Feedly to subscribe to all the appropriate publications in your niche, in addition to any relevant rivals. This way, you can inspect their latest material daily and use it to notify your own material method.

Here’s what (and how) to track:

• Research study your rivals: use tools that help you spy on your rivals — such as content research tools – to research your rivals’ content and discover what works/what does not work for them
• Take advantage of social listening tools to assist you find rivals as well as any other pertinent publications and influencers who share the same target audience. Social listening tools also provide analytics so you can see what type of traction a post got in regards to shares and social engagement
• Follow all the leading publications in your niche utilizing a tool like the above-mentioned Feedly

3. Review and improve older material

.

Earlier, I spoke about the importance of monitoring your material analytics to come up with brand-new and interesting content ideas that work; however there’s another way you can utilize all of this older– but high-performing– material:

• Update and enhance obsolete content
• Break down a topic into several “smaller sized” subjects
• Come up with associated subjects; for instance, a “top pointers” – type post that performed well could influence a “greatest mistakes” – type post

Improving and upgrading older material in specific, is a terrific practice for a number of different factors. One big reason is that, naturally, your audience loved that material at first– clearly, there’s a demand for it. Secondly, evergreen material that is regularly updates is great for seo; traffic will keep coming back to it long after it’s published and other publications will connect to it in their content, all helping towards enhancing that page or post for much better online search engine rankings. The longer your content is relevant to audiences, the more online search engine will consider it a reliable resource.

Conclusion

When coming up with new material ideas, it’s exceptionally important to make sure you’re not creating ideas just for the sake of publishing something ; rather, take your time to investigate your audience and your industry, in addition to comprehend your analytics.

This way, you’ll be able to eventually save money and time by focusing entirely on producing impactful content that has already shown to work.

Because, as I discussed previously, when it comes to content marketing, quality trumps amount