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When your office space needs renovations, do you just ignore it? Or, do you make improvements? Most of us would want to make adjustments to make the office space the best it can be.

Shouldn’t the same go for your business website?

According to one source, 75%of users judge your website based on its design. And if you want to impress the judges (aka your website visitors), you have to do a little website spring cleaning.

6 Business Website Strategies

Changing up your business website can help drive more traffic to your website and deliver a better user experience to visitors. Not to mention, minor website changes can improve the way people perceive your brand.

If you’re looking for a few quick fixes to jazz up your business website, you’ve come to the right place. Here are six strategies to bring your business website back to life.

1. Incorporate Visuals

If you want to give your business website a boost, you have to start giving the people what they want. According to one study, people spend 10%more time looking at visuals on a website than reading the text. And if you want to keep customers on your page and increase conversion rates, you have to bring on the visuals.

Don’t limit yourself to just stock photos, though. Add other visuals like infographics, pie charts, icons, and graphs to reel your visitors in even more. Visuals are a great way for people to quickly find the information they’re looking for.

If you really want to step up your visual game, start adding videos to your pages. One source states that having a video on your landing page can increase conversions by 86%.

2. Freshen Up Your Content

Your go-to fix to fine-tune your business website will likely be adding new visuals and colors to your pages. But when you’re polishing your business website, you should never neglect your content. Along with freshening up your website’s cosmetics, also spruce up your content.

Now, I’m not telling you to kick all of your old content to the curb. However, it doesn’t hurt to update content and give it a little makeover.

Look at your content to see what you can modify. Be sure to examine all of your landing pages to see which might need a little extra love. If you have a blog on your business website, look through old posts and articles, too. Weave in some catchy phrases and give your content a new look.

Another way to freshen up content is to SEOify your pages. If you aren’t familiar with SEO, don’t worry. Here’s a quick refresher:

• SEO stands for Search Engine Optimization
• SEO can help drive more traffic to your website
• Using keywords can help improve your SEO rankings
• SEO can give your business higher credibility

In addition to updating your content, make sure you also work in some keywords for SEO. Keyword-rich phrases can help improve your rankings and bring more potential customers to your pages.

Before you begin incorporating new keywords into your pages, do your research. Find out if the page is currently ranking for any keywords. Then, do some keyword research to determine which words you can add to boost your SEO.

3. Switch Up Your Color Scheme

Perfecting your business’s color scheme takes time. And sometimes, if your business’s website is falling flat, your colors can be the culprit.

It’s no secret that colors play a huge role in the overall feel and look of your website. The psychology of color is a real thing. Colors evoke certain emotions for site visitors. Using the wrong colors can leave customers with a bad first impression of your business.

To find the perfect blend of colors for your business, look into what each color means. For example, green is tranquil while yellow is cheerful.

If your colors aren’t matching your business’s message or offerings, it may be time to change things up. Don’t be afraid to switch up your color scheme or alter the one you already have. Like I said, finding the right color combo takes time. However, don’t go switching up your color scheme on a weekly basis. Changing up your website’s look too much can confuse visitors.

If you’re not quite ready to dive into a new color scheme just yet, consider tweaking your current one. You can switch up color shades so you stay on brand (e.g., switching from light blue to bright blue). That way, you don’t have to stray too far away from your current colors.

4. Incorporate Images Of Your Team

An easy way to spice up your small business website is to be authentic and transparent. People are constantly on the hunt for businesses that they can trust. And the truth is, people want to know and trust you before they buy from your business.

So, how can you make your business website more transparent? The short answer: incorporate your team.

Your team helps make or break your business’s success. And, your team helps showcase your business’s personality. If you want to show your website visitors your business’s most authentic self, incorporate images of your team.

Consider creating a team page that displays more information about your team members, such as their names, hobbies, and pictures. Heck, you can even include some silly team pictures.

At my accounting software and payroll software company, Patriot Software, we have an entire webpage devoted to our team. Each employee has their own picture with their name and position listed underneath. When you hover your mouse over an employee’s picture, the image changes to show you more of their personality.

You can also incorporate other pictures of your team to show website visitors more about the people behind your business. Consider adding pictures from company events (e.g., picnics or parties) to add life to your business website.

5. Add Customer Testimonials

Ah, customer testimonial pages. Many businesses have one (I know I do) or at least have a type of customer review page. Who wouldn’t want to show off top-notch testimonials from loyal customers? If you don’t have a customer testimonial page, it’s time to jump on the bandwagon.

Dedicate a page solely for positive customer reviews. Do some research to see what your customers are saying about you online. Then, incorporate the reviews that stand out to you the most on your business website.

If you don’t want to devote a whole page to reviews, consider sprinkling them on other pages on your website. Scattering reviews on your business website for visitors can be just as (if not more) effective as a testimonial page.

Customer testimonials are beneficial to your business, regardless of where you place them on your website. They show current and potential customers why your business is worth investing in. And of course, they can help your website look a little bit more aesthetically pleasing, too.

6. Amplify Your Calls To Action

Most business owners would agree that the ultimate goal of your website is to convert potential customers to lifelong, loyal customers. But if you want more conversions, you have to know how to utilize calls to action (CTAs).

CTAs are words or phrases that entice individuals to complete a certain action, such as purchasing a product or subscribing to a blog.

Some common CTAs include:

• Buy Now
• Download Here
• Try It For Free

If you want to spice up your business website, you need to take your CTAs to the next level. Make your CTAs more personable by including words like “your” or “my.”

Let’s take a look at customizing one of the common CTAs from above. Instead of saying “Download Here”, you could say “Download Your Copy Here.” Adding a little more to your CTA can make it more eye-catching to consumers. Just be sure to keep your CTAs short, sweet, and to the point.

When adding CTAs, be sure you don’t add too many on one page. Otherwise, customers won’t know which CTA to pick.

Play around with different colors for your CTAs, too. Some colors are more alluring than others for customers. Take some time to research and test what works best for your business. Do you want to go bold? Give red a try. Looking for a more calming color? Go for blue.

I’m all for experimenting with different colors and fonts. However, ensure your colors gel with other visuals on your business website. Otherwise, it may become overwhelming for customers and drive them away. Make sure your CTA colors mesh well with other colors on your website, including your business logo colors.

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When your office needs restorations, do you just disregard it? Or, do you make improvements? The majority of us would wish to make adjustments to make the office the best it can be.

Shouldn’t the same go for your business website?

According to one source, 75%of usersjudge your website based on its design. And if you wish to impress the judges( aka your site visitors), you have to do a little website spring cleansing.

6 Company Website Techniques

Changing up your business website can assist drive more traffic to your website and deliver a much better user experience to visitors. Not to point out, small site changes can improve the way people view your brand name.

If you’re trying to find a few quick repairs to jazz up your business website, you’ve come to the right location. Here are 6 strategies to bring your company website back to life.

1. Incorporate Visuals

If you desire to provide your company site an increase, you need to start offering the individuals what they want. According to one study, people invest10%more time taking a look at visuals on a website than reading the text. And if you wish to keep customers on your page and boost conversion rates, you have to cause the visuals.

Do not limit yourself to simply equip pictures, however. Include other visuals like infographics, pie charts, icons, and graphs to reel your visitors in much more. Visuals are an excellent way for people to quickly discover the details they’re searching for.

If you really desire to step up your visual video game, start including videos to your pages. One source states that having a video on your landing page can increase conversions by86%

2. Refurbish Your Material

Your go-to repair to tweak your service website will likely be adding new visuals and colors to your pages. But when you’re polishing your organisation website, you need to never ever disregard your content. Together with refreshing up your website’s cosmetics, likewise improve your content.

Now, I’m not telling you to kick all of your old content to the curb. However, it does not hurt to upgrade content and offer it a little transformation.

Look at your content to see what you can customize. Be sure to take a look at all of your landing pages to see which may need a little additional love. If you have a blog on your organisation site, check out old posts and articles, too. Weave in some catchy phrases and give your material a new look.

Another way to refurbish material is to SEOify your pages. If you aren’t acquainted with SEO, do not stress. Here’s a quick refresher:

• SEO means Seo
• SEO can help drive more traffic to your website
• Utilizing keywords can assist enhance your SEO rankings
• SEO can offer your company greater reliability

In addition to updating your material, make certain you likewise work in some keywords for SEO. Keyword-rich phrases can help enhance your rankings and bring more potential customers to your pages.

Prior to you start including new keywords into your pages, do your research. Discover if the page is currently ranking for any keywords. Then, do some keyword research to identify which words you can add to increase your SEO.

3. Switch Up Your Color Pattern

Perfecting your organisation’s color plan takes time. And sometimes, if your organisation’s website is failing, your colors can be the offender.

It’s obvious that colors play a big function in the overall feel and appearance of your website. The psychology of color is a genuine thing. Colors evoke specific feelings for website visitors. Using the incorrect colors can leave clients with a bad very first impression of your company.

To discover the perfect mix of colors for your organisation, check out what each color suggests. For example, green is peaceful while yellow is pleasant.

If your colors aren’t matching your business’s message or offerings, it may be time to change things up. Don’t be afraid to switch up your color pattern or change the one you already have. Like I said, discovering the best color combination takes some time. Nevertheless, don’t go changing up your color design on a weekly basis. Changing up your website’s appearance too much can confuse visitors.

If you’re not rather prepared to dive into a new color pattern just yet, think about tweaking your existing one. You can change up color tones so you stay on brand name( e.g., changing from light blue to brilliant blue ). That method, you do not have to stray too far from your current colors.

4. Integrate Pictures Of Your Group

A simple way to spice up your small organisation site is to be authentic and transparent. Individuals are constantly on the hunt for services that they can trust. And the fact is, individuals wish to know and trust you before they purchase from your service.

So, how can you make your business site more transparent? The short response: include your group.

Your group helps make or break your organisation’s success. And, your team assists showcase your organisation’s character. If you desire to reveal your site visitors your organisation’s most authentic self, include pictures of your group.

Think about producing a team page that displays more info about your staff member, such as their names, pastimes, and photos. Heck, you can even consist of some ridiculous group images.

At my accounting software application and payroll software application company, Patriot Software, we have an entire webpage devoted to our group. Each worker has their own image with their name and position listed beneath. When you hover your mouse over a staff member’s image, the image modifications to show you more of their personality.

You can also incorporate other images of your group to reveal site visitors more about the individuals behind your business. Think about adding images from company events( e.g., picnics or celebrations) to add life to your service website.

5. Include Customer Testimonials

Ah, client testimonial pages. Many organisations have one (I know I do) or at least have a type of client evaluation page. Who wouldn’t wish to display first-class testimonials from faithful consumers? If you don’t have a client testimonial page, it’s time to follow suit.

Devote a page entirely for positive consumer reviews. Do some research study to see what your clients are stating about you online. Then, integrate the evaluations that stand out to you the most on your business site.

If you do not wish to devote a whole page to evaluations, think about sprinkling them on other pages on your site. Spreading evaluations on your company site for visitors can be just as( if not more) reliable as a testimonial page.

Customer reviews are beneficial to your business, no matter where you put them on your site. They show present and possible clients why your company deserves purchasing. And naturally, they can assist your website look a bit more aesthetically pleasing, too.

6. Magnify Your Calls To Action

The majority of service owners would agree that the supreme goal of your website is to transform prospective consumers to lifelong, devoted customers. But if you want more conversions, you need to understand how to use calls to action( CTAs).

CTAs are words or phrases that lure individuals to complete a particular action, such as buying a product or registering for a blog site.

Some typical CTAs include:

• Buy Now
• Download Here
• Attempt It Free Of Charge

If you wish to spice up your business site, you need to take your CTAs to the next level. Make your CTAs more personalized by including words like” your” or” my.”

Let’s take a look at personalizing among the common CTAs from above. Rather of saying” Download Here”, you could say” Download Your Copy Here.” Including a little bit more to your CTA can make it more attractive to customers. Just make sure to keep your CTAs short, sweet, and to the point.

When including CTAs, make sure you do not add a lot of on one page. Otherwise, clients will not understand which CTA to select.

Experiment with different colors for your CTAs, too. Some colors are more attractive than others for customers. Take some time to research and test what works best for your service. Do you desire to go bold? Provide red a shot. Trying to find a more relaxing color? Opt for blue.

I recommend experimenting with different colors and typefaces. Nevertheless, ensure your colors gel with other visuals on your company website. Otherwise, it might end up being frustrating for customers and drive them away. Ensure your CTA colors mesh well with other colors on your site, including your company logo design colors.

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When your office area needs remodellings, do you simply ignore it? Or, do you make improvements? Many of us would desire to make adjustments to make the office the very best it can be.

Should not the same go for your service website?

According to one source, 75 %of users judge your website based upon its style.
And if you desire to impress the judges (aka your website visitors), you need to do a little website spring cleansing.

6 Company Website Strategies

Altering your organisation website can assist drive more traffic to your website and provide a much better user experience to visitors. Not to mention, small website modifications can improve the method people view your brand name.

If you’re trying to find a few fast fixes to jazz up your company website, you have actually pertained to the ideal location. Here are six strategies to bring your service website back to life.

1. Incorporate Visuals

If you desire to provide your business website a boost, you have to start offering the people what they want. According to one research study, individuals invest 10 %more time looking at visuals on a site than checking out the text. And if you desire to keep customers on your page and increase conversion rates, you need to bring on the visuals.

Don’t restrict yourself to simply equip photos, though. Add other visuals like infographics, pie charts, icons, and graphs to reel your visitors in much more. Visuals are an excellent way for individuals to rapidly discover the info they’re searching for.

If you truly desire to step up your visual video game, begin adding videos to your pages. One source states that having a video on your landing page can boost conversions by 86 %.

2. Freshen Up Your Material

Your go-to repair to fine-tune your business website will likely be including brand-new visuals and colors to your pages. However when you’re polishing your organisation website, you ought to never disregard your content. Together with refreshing up your website’s cosmetics, likewise fix up your content.

Now, I’m not telling you to kick all of your old material to the curb. Nevertheless, it does not hurt to upgrade material and provide it a little makeover.

Look at your content to see what you can customize. Make certain to examine all of your landing pages to see which might need a little additional love. If you have a blog on your company website, browse old posts and posts, too. Weave in some appealing phrases and offer your material a new appearance.

Another method to freshen up material is to SEOify your pages. If you aren’t familiar with SEO, do not fret. Here’s a quick refresher:

• SEO stands for Seo
• SEO can assist drive more traffic to your website
• Using keywords can help enhance your SEO rankings
• SEO can give your service higher trustworthiness

In addition to upgrading your material, make certain you also work in some keywords for SEO. Keyword-rich phrases can help improve your rankings and bring more possible consumers to your pages.

Before you start including brand-new keywords into your pages, do your research study. Learn if the page is currently ranking for any keywords. Then, do some keyword research study to identify which words you can contribute to boost your SEO.

3. Change Up Your Color Pattern

Improving your organisation’s color plan takes time. And often, if your business’s website is falling flat, your colors can be the culprit.

It’s clear that colors play a substantial function in the general feel and look of your site. The psychology of color is a genuine thing. Colors stimulate particular emotions for website visitors. Utilizing the wrong colors can leave consumers with a bad very first impression of your organisation.

To find the perfect mix of colors for your business, check out what each color indicates. For example, green is relaxing while yellow is cheerful.

If your colors aren’t matching your company’s message or offerings, it might be time to change things up. Do not hesitate to switch up your color pattern or modify the one you currently have. Like I said, finding the ideal color combination requires time. Nevertheless, do not go switching up your color pattern on a weekly basis. Altering your site’s appearance excessive can confuse visitors.

If you’re not quite prepared to dive into a brand-new color design just yet, think about tweaking your present one. You can switch up color tones so you remain on brand (e.g., changing from light blue to intense blue). That method, you do not need to wander off too far away from your existing colors.

4. Include Images Of Your Team

An easy way to spice up your small company site is to be authentic and transparent. Individuals are continuously on the hunt for businesses that they can trust. And the fact is, people would like to know and trust you prior to they purchase from your organisation.

So, how can you make your service site more transparent? The short answer: integrate your team.

Your group assists make or break your service’s success. And, your group helps showcase your business’s personality. If you desire to show your site visitors your company’s most authentic self, include images of your group.

Think about developing a group page that shows more information about your employee, such as their names, hobbies, and images. Heck, you can even consist of some ridiculous group photos.

At my accounting software and payroll software business, Patriot Software, we have an entire website committed to our group. Each worker has their own photo with their name and position listed underneath. When you hover your mouse over a staff member’s photo, the image modifications to reveal you more of their character.

You can also incorporate other images of your team to reveal website visitors more about the people behind your business. Consider including pictures from company occasions (e.g., picnics or parties) to add life to your organisation site.

5. Add Customer Reviews

Ah, consumer testimonial pages. Lots of businesses have one (I know I do) or at least have a type of customer evaluation page. Who wouldn’t desire to flaunt superior reviews from faithful consumers? If you do not have a client testimonial page, it’s time to follow suit.

Devote a page entirely for favorable consumer reviews. Do some research study to see what your consumers are saying about you online. Then, integrate the evaluations that stick out to you the most on your business website.

If you don’t wish to dedicate a whole page to evaluations, consider sprinkling them on other pages on your site. Scattering evaluations on your organisation site for visitors can be just as (if not more) reliable as a testimonial page.

Consumer testimonials are useful to your service, regardless of where you put them on your website. They reveal current and possible customers why your business is worth investing in. And of course, they can help your website look a little bit more aesthetically pleasing, too.

6. Enhance Your Calls To Action

A lot of entrepreneur would agree that the supreme goal of your website is to transform potential customers to lifelong, faithful consumers. However if you desire more conversions, you need to know how to utilize calls to action (CTAs).

CTAs are words or expressions that lure individuals to finish a particular action, such as acquiring an item or registering for a blog.

Some typical CTAs consist of:

• Buy Now
• Download Here
• Try It Free Of Charge

If you wish to spice up your service website, you require to take your CTAs to the next level. Make your CTAs more personalized by including words like “your” or “my.”

Let’s have a look at customizing among the common CTAs from above. Rather of stating “Download Here”, you might say “Download Your Copy Here.” Adding a little bit more to your CTA can make it more appealing to customers. Just be sure to keep your CTAs short, sweet, and to the point.

When adding CTAs, be sure you do not include too many on one page. Otherwise, clients will not know which CTA to choose.

Play around with different colors for your CTAs, too. Some colors are more appealing than others for customers. Take a while to research and test what works best for your company. Do you wish to go strong? Give red a try. Searching for a more soothing color? Opt for blue.

I recommend try out different colors and typefaces. However, guarantee your colors gel with other visuals on your organisation website. Otherwise, it might become frustrating for consumers and drive them away. Ensure your CTA colors mesh well with other colors on your site, including your business logo colors.