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Almost three-quarters of U.S. retailers fear being outpriced by Amazon, according to a new study of 500 retail executives. That compares to just under half being concerned by traditional brick-and-mortar retailers.

The question is: why aren’t the other 29%worried?

The study by pricing optimization vendor ActiveViam comes on the same day that U.S. Treasury Secretary Steven Mnuchin said that Amazon has “destroyed the retail industry across the United States.” Those are strong words as the attorney general is looking into antitrust violations across the tech industry.

Last year Amazon took close to half the business in e-commerce in the U.S. with sales of over $230 billion (although not all of those are in the retail space) and is likely to keep increasing that share.

It’s important to note, however, that even if all those 230 billions were made in retail sales, it would be under 5% of all U.S. retail spend.

In other words, significant, but not exactly monopolistic — at least in the overall retail ecosystem.

But its dominant digital position is a tough challenge for competitors. Amazon has become the default product search engine for many, and its Amazon Prime program — plus the fact that it has hundreds of millions of credit card numbers on file — make it the lowest-friction retail option to many.

It also has far more mobile customers than any other retailer. (Full disclosure: I have consulted for TUNE in the past.)

“It is no surprise traditional retailers are worried about being outpriced by Amazon,” says Kathy Perrotte, Managing Director and Co-Founder at ActiveViam. “From its wealth of customer data to its vast product offerings, Amazon is able to fluctuate their prices very intelligently and very quickly.”

That speed is a problem, because traditional retailers can’t keep up.

61%of them said they can’t optimize pricing quickly enough to maximize competitiveness and changing supple-and-demand scenarios.

Other challenges include data quality, with 55%saying their own data on their own products was of insufficient quality, and aligning pricing between online and offline retail outlets, with 40?mitted to issues there.

Antitrust action seems likely to come to the tech industry, although this will be slow and strongly challenged by the tech giants. Apple has faced multiple inquiries abroad, and presidential hopeful Elizabeth Warren has publicly targeted Facebook, Google, and Amazon.

Whether Amazon is the first target of the current administration or not remains to be seen.

Amazon CEO Jeff Bezos is certainly not on Trump’s Christmas card list, but Amazon has just hired a lobbyist with close ties to the president.

The full report is available from ActiveViam’s website.

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Practically three-quarters of U.S. retailers fear being outpriced by Amazon, according to a brand-new study of 500 retail executives. That compares to simply under half being worried by standard brick-and-mortar merchants.

The concern is: why aren’t the other 29%fretted?

The study by prices optimization supplier ActiveViam comes on the exact same day that U.S. Treasury Secretary Steven Mnuchin stated that Amazon has actually “ruined the retail market throughout the United States.” Those are strong words as the lawyer general is checking out antitrust violations across the tech market.

Last year Amazon took near half the business in e-commerce in the U.S. with sales of over $230 billion(although not all of those remain in the retail area) and is most likely to keep increasing that share.

It’s essential to note, nevertheless, that even if all those 230 billions were made in retail sales, it would be under 5% of all U.S. retail invest.

In other words, substantial, however not precisely monopolistic– at least in the general retail environment.

But its dominant digital position is a difficult challenge for competitors. Amazon has become the default product search engine for numerous, and its Amazon Prime program– plus the truth that it has numerous millions of charge card numbers on file– make it the lowest-friction retail option to many.

It likewise has far more mobile customers than any other merchant.( Full disclosure: I have actually consulted for TUNE in the past.)

” It is not a surprise conventional merchants are fretted about being outpriced by Amazon,” states Kathy Perrotte, Managing Director and Co-Founder at ActiveViam. “From its wealth of consumer information to its vast item offerings, Amazon is able to change their prices really wisely and really quickly.”

That speed is an issue, since standard sellers can’t keep up.

61%of them said they can’t optimize pricing quickly enough to maximize competitiveness and altering supple-and-demand scenarios.

Other difficulties include data quality, with 55%stating their own information by themselves products was of inadequate quality, and lining up rates in between online and offline retail outlets, with 40%confessed to issues there.

Antitrust action promises to come to the tech industry, although this will be slow and highly challenged by the tech giants. Apple has actually dealt with numerous queries abroad, and governmental hopeful Elizabeth Warren has openly targeted Facebook, Google, and Amazon

Whether Amazon is the very first target of the existing administration or not remains to be seen.

Amazon CEO Jeff Bezos is certainly not on Trump’s Christmas card list, but Amazon has simply employed a lobbyist with close ties to the president.

The full report is offered from ActiveViam’s site.

” >

Almost three-quarters of U.S. retailers fear being outpriced by Amazon, according to a brand-new study of500 retail executives. That compares to just under half being concerned by conventional brick-and-mortar sellers.

The question is: why aren’t the other29 %worried?

The research study by rates optimization supplier ActiveViam begins the same day that U.S. Treasury Secretary Steven Mnuchin stated that Amazon has actually “ruined the retail industry throughout the United States.
” Those are strong words as the chief law officer is looking into antitrust infractions throughout the tech market.

In 2015 Amazon took near to half the service in e-commerce in the U.S. with sales of over $ 230 billion (although not all of those are in the retail area) and is likely to keep increasing that share.

It’s important to note, however, that even if all those 230 billions were made in retail sales, it would be under 5 % of all U.S. retail spend.

To put it simply, considerable, however not exactly monopolistic– a minimum of in the total retail community.

However its dominant digital position is a hard difficulty for rivals. Amazon has ended up being the default item online search engine for lots of, and its Amazon Prime program– plus the reality that it has hundreds of millions of charge card numbers on file– make it the lowest-friction retail option to many.

It also has far more mobile clients than any other merchant. (Full disclosure: I have sought advice from for TUNE in the past.)

“It is no surprise standard sellers are stressed over being outpriced by Amazon,” states Kathy Perrotte, Managing Director and Co-Founder at ActiveViam. “From its wealth of consumer information to its huge item offerings, Amazon is able to vary their costs very smartly and extremely rapidly.”

That speed is a problem, because conventional merchants can’t keep up.

61 %of them stated they can’t enhance prices quickly enough to optimize competitiveness and changing supple-and-demand situations.

Other difficulties consist of information quality, with 55 %stating their own data on their own products was of insufficient quality, and lining up prices in between online and offline retail outlets, with 40 ?mitted to problems there.

Antitrust action seems likely to come to the tech market, although this will be sluggish and highly challenged by the tech giants. Apple has faced numerous queries abroad, and governmental confident Elizabeth Warren has openly targeted Facebook, Google, and Amazon

Whether Amazon is the first target of the existing administration or not remains to be seen.

Amazon CEO Jeff Bezos is definitely not on Trump’s Christmas card list , but Amazon has simply employed a lobbyist with close ties to the president.

The complete report is offered from ActiveViam’s site.