Factor and SMX speaker, Lily Ray, wishes to ensure you think about your backlink profile and informing search engines through the right structure data you’re a trusted entity.

Below is the video records:

Hi, my name is Lily Ray. I’m the director of SEO at Path Interactive, a digital marketing company here in New York City.

I believe in 2020 online marketers should be focusing a lot on E-A-T– knowledge, authoritativeness and reliability. The reason I believe that’s important is because there’s been a lot of huge core algorithm updates on Google in the last a number of years that have actually been impacting a great deal of websites, particularly sites that provide like medical suggestions, legal advice, monetary suggestions. And it’s actually important to think of E-A-T as part of your SEO method. You have to be informing online search engine and users why you need to be relied on. Why you’re a professional in the subject.

You understand, think about your backlink profile and make sure you have this trusted, trustworthy backlinks pointing back to your site. Ensure you’re using the best structure data to show Google that you’re a trusted entity and to make the connections in between all the locations that you have actually been mentioned online, for instance.

So if you’re not considering E-A-T as part of your SEO strategy, you’re probably going to discover that especially for these inquiries that are more like your money, your life, in nature, so medical or financial illegal or anything like that.

It’s going to be significantly hard to rank, to compete, since a lot of these core updates are leading to companies that maybe don’t have fantastic E-A-T seeing pretty huge efficiency decreases. So it’s certainly something to think of as a layer on top of your existing SEO technique. So, yeah, focus on the E-A-T.

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