I had actually just pitched my crazy-sounding strategy to a potential client throughout a sales call …
After 15 seconds of silence, he finally said: ” You’re kidding me, right …? So you’re informing me if I erase 80%of my material, I’ll in fact get more organic traffic? Are you crazy?”
That wasn’t the very first time I ‘d gotten that kind of reaction.
Having been in the search engine optimization (SEO) world for 6 years now, I have actually been called simply about every synonym for “insane” you can find in the thesaurus. Most individuals do not like hearing that their non-SEO-focused content is really hurting them from an organic-traffic viewpoint.
However here’s what they don’t understand: It has been proven– time and again– that you can generate more organic traffic every month with simply a handful of SEO-focused posts than you can with lots of nonoptimized posts.
An example: after getting rid of and redirecting 195 article (more on how to do this in a minute), my good friends at ReputationManagement.com created near a 100%increase in natural traffic in simply five months.