Marketers deal with a typical challenge of picking between various techniques of marketing their brand name, and there are several methods to market your brand. Nevertheless, the two most typical methods of getting presence in the search engines are SEO and PPC.

Most brand names have actually fixed budget plans for marketing and based on your marketing goals; you might require to choose in between either SEO or Pay Per Click.

Search Engine Optimization (SEO) is a long-term method that intends to get your site to rank higher in search results. This involves keyword research, link structure, and material creation.

PPC, on the other hand, is a fast-track approach of reaching the top of search results page for a shorter duration. For this, you have to pay Google to display your advertisement above other search results page.

To assist you choose which one is the best for you, we have actually developed a head-to-head contrast of SEO versus PPC for you.

SEO

1. The main goal is to drive traffic. For that, the expense involved is that of creating and promoting content
2. It’s a long-lasting technique, and the results take a long period of time to show.
3. It’s also a sustainable method of promoting your brand name, and the results can stay for a long period of time with no more investment.
4. An SEO technique is something that’s not extremely easily imitable.
5. The ROI of SEO is remarkably high, and it has around a 65.7%click-through rate.

Pay Per Click

1. The primary goal, in this case, is to drive traffic too. However, the cost included is that of creating the content and the cost-per-click on the advertisement.
2. It’s a brief term strategy, and the results can be seen practically immediately.
3. As it’s an ad campaign, so it can not be sustained with no more investment.
4. The campaign is also reasonably easy to imitate if you have a similar target audience.
5. The ROI is significantly less as the click-through rate is just 3.82%in this case.

Nevertheless, choosing in between the 2 is very subjective and depends upon your end objective. There are more elements that you need to consider before selecting an approach too. Examine out this infographic by SpyFu to read more.