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Every minute, more than 100 hours of video are uploaded onto YouTube’s video streaming services. Billions of people from all over the world visit the platform regularly to laugh, cry, learn, work out and share their experiences with the online community.

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If content is king, then YouTube should be considered his right-hand, reigning supreme over traditional media and competitor hubs. Yet for brands, YouTube continues to be underutilized and misunderstood. It’s constantly overlooked when it comes to developing a sound social media strategy, and brands are missing out on major opportunities.

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Yes, Facebook is a great place to run targeted ads and push campaigns, but the platform is getting more and more “pay to play.” It’s transforming into an advertising hub rather than a social space, and consumers are noticing. Instagram can also be a useful tool, but it’s so easy for brands to get lost in the clutter. Plus, the platform isn’t designed to care if you perform well or not. Instagram tries very hard to limit ads, and honestly, consumers don’t want to see them.

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Wise companies will start searching for other ways to connect, and YouTube is a great place to start. Let’s break down some key reasons why every brand should be pushing play on an effective YouTube strategy.

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You Can Craft Cheap, Original Content

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Brands are used to paying millions of dollars to create content for TV or radio, but YouTube allows you to broadcast your brand’s true persona for virtually nothing. Consumers are craving a more intimate relationship with their brands and want to understand not just what they sell, but who they are.

.

.

With today’s technology, it’s easy for brands to get behind a camera and record quality content for pennies. For instance, if you’re a food or consumer-packaged-goods business, you can post recipes or demonstrations to provide a deeper level of engagement with your consumer. If you’re not sure what to post, ask for help. There are plenty of third parties available that can get you YouTube-ready in no time.

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It Can Support Your Customer Service Efforts

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YouTube is the second largest search engine next to Google. Consumers love to take to the platform to seek more information about brands or look for FAQs. It’s important to update your page with useful information and be thorough in answering consumers’ questions. Paying attention to comments is a great way to further understand what your consumer is looking for in a brand.

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Pre-Roll Ads Keep Your Audience’s Attention

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Traditional television ads are becoming more and more obsolete. Even if your consumer is still watching cable, they’re likely looking down at their phone during the commercial break or using it as a good excuse for a bathroom break.

.

If you have some money in your advertising budget, it may be smart to invest in YouTube instead. You can take the money you would spend on a major TV ad and put it towards pre-roll ads. These are ads that play before popular videos and are extremely effective when it comes to visibility. You can hand-select the channels you know your consumers are following and have your ad placed right in front of them. Unlike television, the consumer can click on your ad and head directly to your page for more information. Talk about instant gratification!

.

It Could Provide An SEO Boost

.

Since Google owns YouTube, having a solid presence on the platform can help increase your visibility on Google. Make sure your headlines, thumbnails and descriptions are consistent and optimized for search engine optimization (SEO). This means ironing out a solid strategy and plan for growth. Minor changes in your language can determine whether you’re on the first page of Google or the fifth.

.

Great Content Can Get You Paid

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I know it sounds strange, but if you create content that performs well on YouTube, you could actually get paid for doing so. And if you don’t know how to create great content, YouTube will help. YouTube Creators Academy has tons of free resources and courses available to get you started.

.

There are so many ways to utilize YouTube for your brand, but the biggest perk of all lies in the ability to be yourself. Creating original content for YouTube allows you to humanize your brand and give your consumer an honest look into your company. It gives you direct access to your biggest fans and serves as a concierge for their needs.

.

The core of good marketing is and always has been consumer connection, and YouTube is an effective way to keep your brand plugged in.

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So don’t be shy. Just push play.

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Every minute, more than100 hours of video are submitted onto YouTube’s video streaming services. Billions of individuals from all over the world check out the platform routinely to laugh, cry, find out, work out and share their experiences with the online neighborhood.

If material is king, then YouTube must be considered his right-hand, ruling supreme over traditional media and rival hubs. Yet for brands, YouTube continues to be underutilized and misunderstood. It’s constantly ignored when it concerns developing a sound social media technique, and brands are missing out on major chances.

Yes, Facebook is a fantastic location to run targeted ads and push projects, but the platform is getting increasingly more “pay to play.” It’s transforming into a marketing center instead of a social space, and consumers are discovering. Instagram can likewise be a helpful tool, however it’s so easy for brands to get lost in the mess. Plus, the platform isn’t designed to care if you perform well or not. Instagram attempts really hard to restrict advertisements, and honestly, consumers do not desire to see them.

Wise business will begin browsing for other methods to link, and YouTube is a great place to begin. Let’s break down some essential factors why every brand must be pushing play on an efficient YouTube strategy.

You Can Craft Low-cost, Original Material

Brand names are used to paying millions of dollars to create material for TELEVISION or radio, however YouTube allows you to transmit your brand’s real persona for practically nothing. Consumers are craving a more intimate relationship with their brand names and wish to understand not simply what they offer, but who they are.

.

With today’s technology, it’s simple for brands to get behind an electronic camera and record quality content for pennies. For instance, if you’re a food or consumer-packaged-goods service, you can publish dishes or demonstrations to provide a deeper level of engagement with your customer. If you’re unsure what to post, ask for aid. There are plenty of 3rd celebrations offered that can get you YouTube-ready in no time.

It Can Assistance Your Customer Support Efforts

YouTube is the second biggest search engine next to Google. Customers enjoy to take to the platform to seek more info about brands or try to find FAQs. It’s essential to upgrade your page with helpful info and be thorough in responding to consumers’ questions. Paying attention to remarks is a great method to even more understand what your customer is searching for in a brand.

Pre-Roll Advertisements Keep Your Audience’s Attention

Conventional television ads are ending up being a growing number of outdated. Even if your consumer is still watching cable television, they’re likely looking down at their phone during the industrial break or utilizing it as a good reason for a restroom break.

If you have some cash in your marketing budget plan, it may be clever to buy YouTube rather. You can take the cash you would invest in a significant TELEVISION ad and put it towards pre-roll ads. These are advertisements that play before popular videos and are incredibly reliable when it concerns exposure. You can hand-select the channels you know your customers are following and have your advertisement positioned right in front of them. Unlike tv, the consumer can click your ad and head straight to your page to learn more. Discuss pleasure principle!

It Might Offer An SEO Boost

Since Google owns YouTube, having a solid presence on the platform can assist increase your exposure on Google. Ensure your headlines, thumbnails and descriptions are consistent and enhanced for search engine optimization (SEO). This means settling a solid strategy and prepare for growth. Small changes in your language can figure out whether you’re on the first page of Google or the 5th.

Great Material Can Get You Paid

I know it sounds weird, however if you produce content that performs well on YouTube, you could actually make money for doing so. And if you don’t understand how to produce great content, YouTube will help. YouTube Creators Academy has loads of complimentary resources and courses offered to get you began.

There are many ways to use YouTube for your brand, but the most significant perk of all depend on the ability to be yourself. Creating original material for YouTube enables you to humanize your brand name and give your customer a sincere check out your company. It gives you direct access to your most significant fans and acts as a concierge for their needs.

The core of great marketing is and always has actually been consumer connection, and YouTube is a reliable method to keep your brand name plugged in.

So do not be shy. Simply press play.

” >

Every minute, more than 100 hours of video are published onto YouTube’s video streaming services. Billions of people from all over the world visit the platform frequently to laugh, cry, discover, work out and share their experiences with the online community.

If material is king, then YouTube must be considered his right-hand, ruling supreme over conventional media and rival hubs. Yet for brands, YouTube continues to be underutilized and misunderstood. It’s constantly ignored when it comes to developing a sound social media strategy, and brand names are missing out on significant chances.

Yes, Facebook is an excellent place to run targeted ads and push projects, but the platform is getting increasingly more “pay to play.” It’s changing into an advertising center instead of a social area, and consumers are discovering. Instagram can also be an useful tool, but it’s so easy for brand names to get lost in the mess. Plus, the platform isn’t designed to care if you carry out well or not. Instagram attempts really difficult to restrict ads, and honestly, customers don’t wish to see them.

Wise business will begin browsing for other methods to connect, and YouTube is a terrific place to begin. Let’s break down some crucial factors why every brand must be pressing play on a reliable YouTube method.

You Can Craft Inexpensive, Original Content

Brand names are used to paying millions of dollars to create content for TV or radio, but YouTube enables you to broadcast your brand’s true persona for essentially nothing. Customers are yearning a more intimate relationship with their brands and want to understand not simply what they offer, but who they are.

With today’s technology, it’s simple for brand names to get behind a video camera and record quality material for pennies. For circumstances, if you’re a food or consumer-packaged-goods company, you can post recipes or demonstrations to offer a deeper level of engagement with your consumer. If you’re uncertain what to post, request for help. There are a lot of 3rd parties readily available that can get you YouTube-ready in no time.

It Can Assistance Your Customer Care Efforts

YouTube is the 2nd biggest search engine next to Google. Customers like to require to the platform to look for more details about brand names or try to find FAQs. It’s essential to update your page with useful details and be comprehensive in answering customers’ concerns. Paying attention to remarks is a great way to further understand what your customer is searching for in a brand name.

Pre-Roll Advertisements Keep Your Audience’s Attention

Standard tv advertisements are becoming more and more obsolete. Even if your customer is still seeing cable, they’re likely looking down at their phone throughout the commercial break or utilizing it as a great excuse for a bathroom break.

If you have some loan in your marketing spending plan, it might be clever to purchase YouTube instead. You can take the cash you would invest on a significant TV advertisement and put it towards pre-roll ads. These are advertisements that play prior to popular videos and are incredibly reliable when it pertains to presence. You can hand-select the channels you understand your consumers are following and have your ad put right in front of them. Unlike television, the customer can click your advertisement and head straight to your page to learn more. Speak about pleasure principle!

It Could Supply An SEO Increase

Because Google owns YouTube, having a solid existence on the platform can help increase your exposure on Google. Make certain your headings, thumbnails and descriptions are consistent and optimized for search engine optimization (SEO). This suggests straightening out a strong strategy and prepare for growth. Small modifications in your language can determine whether you’re on the very first page of Google or the fifth.

Great Content Can Get You Paid

I know it sounds strange, but if you produce content that performs well on YouTube, you might actually earn money for doing so. And if you don’t understand how to produce fantastic content, YouTube will help. YouTube Creators Academy has heaps of complimentary resources and courses available to get you started.

There are so many ways to use YouTube for your brand, but the greatest perk of all depend on the capability to be yourself. Developing original material for YouTube allows you to humanize your brand name and give your consumer an honest look into your company. It provides you direct access to your most significant fans and acts as a concierge for their requirements.

The core of great marketing is and always has been customer connection, and YouTube is a reliable method to keep your brand plugged in.

So do not be shy. Simply press play.