I recently received an e-mail from a MarketingSherpa reader asking how he could point people to the Landing Page Handbook. He ended the email by saying …

” I still think the Landing Page Handbook is the best resource on the topic that has actually ever been produced.”

— Ken Molay, President, Webinar Success

And the data reveals it. The MarketingSherpa Landing Page Handbook is among the most popular resources we have actually used in 20 years of publishing. So we went into our archives, and are now providing this handbook totally free to you, the MarketingSherpa reader.

Since it’s publication over a decade back, the Landing Page Handbook has been a regularly cited resource throughout the years. Some examples:

• Do You Really Need to Include “Landing Pages” Into Your Website?(2018)
• Landing Page Marketing is The Heart Of Lead Generation(2017)
• Email Marketing: Don’t forget your landing page(2016)
• Low Conversion Rate? Here Are 10 Landing Page Tricks(2015)
• Convince & Convert: 5 Necessary Components of a Landing Page Optimization(2014)
• How to Enhance Landing Pages for Conversions(2013)
• Why Landing Pages Are an Essential Part of Marketing(2012)

CLICK ON THIS LINK TO DOWNLOAD YOUR FREE LANDING PAGE HANDBOOK

And naturally, created a lot of conversations when its second edition was released in 2007:

• Repair Your Landing Pages
• Landing Page Handbook: How to Raise Conversions by 40%
• Is MarketingSherpa’s New Landing Page Handbook Worth the Cost?
• Review: MarketingSherpas’ 2008 Landing Page Handbook

When it was very first released, it elicited these testimonials:

“ This book is astonishing and you should read it. It’s impressive due to the fact that it will tell you extremely apparent things that you don’t know, didn’t recognize and weren’t taking action on. As the person who created the term Landing Page in 1995 (right after Al Gore invented the web) I can inform you that we’ve waited a long, long period of time for this sort of sound judgment, hands on, confirmed details. The bad news is that you are now out of excuses.“

— Seth Godin, Author, www.SethGodin.com

” I desired to drop you a note telling you how incredible your Landing Page Handbook is. The handbook is clear about what works and what does not work with loads of data to support its claims. I remain in the procedure of carrying out changes and fully expect enormous enhancements to my metrics. When once again, you have revealed why MarketingSherpa is the only source we need to enhance our Web presence.”

— Brett Hayes, RentQuick.com

” I want to thank you for putting out the landing page handbook. I discovered that document crucial in getting one of our clients a 400%lift in conversion reaction.”

— Elliott Easterling, VP Sales and Marketing, Co-Founder, Red Bricks Media, www.redbricksmedia.com

” My truthful advice? Buy this report, copy what others have actually done to increase their landing page conversion rates, and make more loan. It’s as basic as that.”

— Nick Usborne, Publisher, www.excessvoice.com

” I bought the Landing Page Handbook. I was in two minds about buying it for ages. I am a one-man band so $250 is a lot when your sales are so low. Within the first 50 pages I was 10 for 10 on the typical errors made on landing pages. I began applying the book’s suggestion to my site. I have actually gone from -1 sale a week as much as 3 a day and climbing consistently for the past 3 weeks. All the ‘Specialists’ informed me to up my invest in Adwords to up sales and I did. I now recognize I was simply squandering my money till I read this book and made the modifications. Excellent book, worth every cent.”

— Peter Mercer, Director, Network & Boundary Security Provider

In 2019, the landing page has ended up being the essential conversion point for advertising and marketing. Cash and effort spent on everything from paper and publication advertisements to digital, search, social and show ads try to send out prospective consumers to a landing page. So any enhancement in landing page performance develops a favorable waterfall of enhanced ROI for upstream traffic-driving efforts.

MarketingSherpa has been discussing (and its moms and dad research study company, MECLABS Institute, has been researching) landing pages since their very inception.

In reality, this blog site post you read is drawn from my intro letter to this most current release of the handbook, one of three intro letters you’ll read in the book, making me feel a bit like religious scholars who include commentary on top of commentary from previous writings. The handbook was originally released in 2004, and then the second edition was published in 2007 (at which point, 36 million online search engine results demonstrated the development of landing pages. Today that number is 476 million).

However a number of the lessons in here are classic, which is why we are providing it to you today. A few of my personal favorites are:

• Tips for creating hero shots– on page 84
• Using pictures of individuals– on page 86
• Buttons: Can you see your button from across the room?– on page 104 (much more essential now with the increase of mobile)
• Analysis of gibberish in press releases– on page 128
• How to test a landing page contest to test brand-new “outside package” concepts– page 249

Thank you for checking out MarketingSherpa, and you can download your handbook here

While I hope you discover this handbook helpful, we have more recent material about landing pages that you might discover valuable also:

• Landing Page Optimization: 57 guides, case research studies, examples and experiments to help you increase conversion and sales
• Research-Backed Landing Page Templates to Scale Up Your Testing Program
• Landing Page Optimization on-demand certification course

Categories: Website And Landing Page Style Tags: B2B marketing, Customer Marketing, Email Marketing, Inbound Marketing, landing page optimization, marketing technique, Internet Marketing