Find out how to benefit from Google’s search engine to promote your company at this event by District Hall. Local ad executive Bryan Caplan will teach individuals how to enhance their site to appear higher in search engine result, note their service with Google, and use the company’s advertisement services. Tuesday, 6 to 7: 30 p.m. District Hall, 75 Northern Ave., Boston. Free. Register online or go to the service program at bostonglobe.com

PANEL.

Up your tech game

Listen to a panel of experts discuss the ins and outs of hiring designers and developers at a talk organized by entrepreneurial education non-profit The Capital Network. The panel will cover identifying and vetting candidates, along with how to employ and manage abroad contractors. Tuesday, 6 to 8 p.m. LearnLaunch, 281 Summertime St., second floor, Boston. $25 to $40 Register online or go to the business agenda at bostonglobe.com

Wednesday, July 10

CLASS.

Put the word out

Polish your PR and marketing skills at a workshop hosted by the Boston University College of Communications. Guests will discover how to enhance their writing, usage AP design, make use of social media, and practice their pitches with BU faculty and a PR professional. Wednesday, 5: 45 to 8 p.m. Boston University College of Communications, Room 209, 640 Commonwealth Ave., Boston. $15 to $65 Register online or go to business agenda at bostonglobe.com

NETWORK.

Link over great food

Build relationships with other professionals while enjoying free appetizers at a family-owned North End restaurant at this party from Mass Connections/Greater Boston Networking. Organisation casual gown. $1 per hour validated parking readily available. Wednesday, 6 to 9 p.m. Spagnuolo’s Dining establishment, 240 Hanover St., Boston. $6. Register online or go to the business agenda at bostonglobe.com

Occasions of note? E-mail us at [email protected] Follow us on Twitter @GlobeBiz