” innerhtml=”

Anyone who has ever achieved greatness at anything has likely learned that mastery often comes only through intense focus, repetition and obsession about a particular subject for an extended period of time. However, many people by default are so perpetually distracted by all of the opportunities that we’re now fortunate to have that they never become great at anything.

.

I recommend that you stop focus hopping and become a master at something — but just one thing. During my career as the president of a marketing agency, I resolved to master search engine optimization (SEO). That meant that until I knew all that there is to know and developed a foolproof method, I refused to focus on anything else. True mastery can often only be accomplished with laser-focused effort, so I knew that was my only option. After four years, I can now say that I’ve reached a point of mastery with all things search engine related.

.

I share this to encourage you. The time to stop trying to be good at multiple things is now. We all have the same number of hours to produce, but how we use that time is what can separate those who are good from those who are great.

.

Here are two tips to help you become a master of your craft‚ whether that’s leading an agency or another type of business or a providing a service like SEO.

.

1. Learn To Say No

.

.

Excellence or being great at something often requires focus, and that can mean saying no to everything else. You may find that most people in your life will have an opinion about the decision to say no. They might think it’s eccentric or call you a workaholic, or they might even get offended. Regardless of anyone else’s response, this step is crucial. Remember what Steve Jobs once said: “It’s only by saying no that you can concentrate on the things that are really important.”

.

Saying no doesn’t have to be a bad thing. Our society glorifies busyness, large numbers of commitments and being a part of everything. Many of us actually fear missing out, and that can drive us to overindulge with our calendars even if we have no desire to participate in something. How many times have you found yourself at a chamber of commerce event in the name of networking, spending your entire evening making small talk with other business owners, only to discover that none of them can help you or your business? We often say yes because of a fabricated obligation to something or someone and can end up resenting the person who invited us. Instead, we could’ve had an “uncomfortable” five-minute conversation where we said no and avoided wasting hours of time. It’s okay to say no to invitations. I’m giving you permission to tell people that you don’t want to go to a stale dinner party and that you’d rather focus on achieving your goals and mastering your craft. If you want to succeed, get comfortable with having uncomfortable conversations.

.

.

2. Obsess About It

.

Becoming truly great at something often requires a different level of understanding and a deeper focus. Albert Einstein said: “Only one who devotes himself to a cause with his whole strength and soul can be a true master. For this reason mastery demands all of a person.” I believe this is true.

.

Some might use the term “obsession” to refer to such focus. Dictionary.com defines “obsession” as “the domination of one’s thoughts or feelings by a persistent idea, image, desire, etc.” This word may have a negative connotation to some people, but it’s important that we reframe our mindset. Your obsession with your craft is the very drive that can take you to a level of mastery.

.

Take a moment and think about some well-known masters of their craft like Tiger Woods, Kobe Bryant and Bill Gates. They’ve all focused primarily on one thing in their careers — golf, basketball and computer software, respectively. Did they hop from career to career, or did they find one subject and obsess about it? Somehow, they managed to concentrate most of their energy on one skill until they reached mastery.

.

You can be good at a ton of things, but to be truly great at something, you may have to obsess about it and make it your sole focus. Be intentional with what you say yes to and where you spend your time and focus. Refuse to accept mediocrity, and start chasing greatness.

.

“>

< div _ ngcontent-c14 ="" innerhtml ="

Anybody who has ever achieved success at anything has likely learned that proficiency frequently comes just through intense focus, repetition and obsession about a particular topic for a prolonged duration of time. Nevertheless, many individuals by default are so perpetually sidetracked by all of the chances that we’re now lucky to have that they never ever end up being terrific at anything.

I suggest that you stop focus hopping and end up being a master at something– but simply one thing. Throughout my career as the president of a marketing firm, I solved to master search engine optimization (SEO). That implied that until I knew all that there is to understand and established a foolproof method, I refused to focus on anything else. Real mastery can frequently just be achieved with laser-focused effort, so I knew that was my only choice. After 4 years, I can now state that I’ve reached a point of mastery with all things online search engine related.

I share this to motivate you. The time to stop trying to be proficient at numerous things is now. All of us have the very same variety of hours to produce, however how we utilize that time is what can separate those who are excellent from those who are terrific.

Here are two tips to help you end up being a master of your craft ‚ whether that’s leading a firm or another kind of service or an offering a service like SEO.

1. Find out To Say No

Quality or being great at something frequently needs focus, which can indicate stating no to everything else. You may find that the majority of people in your life will have a viewpoint about the decision to state no. They might believe it’s eccentric or call you a workaholic, or they may even get angered. Regardless of anybody else’s action, this action is important. R emember what Steve Jobs once said: “It’s only by saying no that you can concentrate on the things that are really crucial.”

Stating no doesn’t need to be a bad thing. Our society glorifies busyness, big numbers of dedications and belonging of everything. A number of us really fear missing out on out, and that can drive us to overindulge with our calendars even if we have no desire to participate in something. How numerous times have you found yourself at a chamber of commerce event in the name of networking, investing your entire evening making little talk with other business owners, just to find that none can help you or your business? We frequently state yes because of a produced responsibility to something or somebody and can wind up resenting the person who welcomed us. Rather, we could’ve had an “uneasy” five-minute discussion where we said no and avoided squandering hours of time. It’s alright to state no to invites. I’m giving you consent to tell individuals that you do not desire to go to a stagnant supper celebration and that you ‘d rather concentrate on achieving your goals and mastering your craft. If you wish to succeed, get comfy with having unpleasant conversations.

.

2. Obsess About It

.

Ending up being genuinely great at something typically needs a various level of understanding and a much deeper focus. Albert Einstein said: “Only one who dedicates himself to a cause with his whole strength and soul can be a real master. For this factor mastery demands all of a person.” I believe this is real.

Some may utilize the term “fixation” to refer to such focus. Dictionary.com specifies “fascination” as “the dominance of one’s thoughts or sensations by a consistent idea, image, desire, and so on” This word might have an unfavorable undertone to some individuals, however it’s important that we reframe our frame of mind. Your fixation with your craft is the extremely drive that can take you to a level of proficiency.

Take a minute and consider some popular masters of their craft like Tiger Woods, Kobe Bryant and Bill Gates. They’ve all focused mainly on one thing in their professions– golf, basketball and computer software application, respectively. Did they hop from profession to career, or did they discover one subject and obsess about it? Somehow, they managed to concentrate most of their energy on one skill until they reached mastery.

You can be great at a load of things, however to be really excellent at something, you may need to consume about it and make it your sole focus. Be deliberate with what you state yes to and where you invest your time and focus. Contradict mediocrity, and begin going after achievement.

” >

Anybody who has ever accomplished success at anything has most likely learned that mastery typically comes only through extreme focus, repeating and fixation about a particular subject for a prolonged time period. However, many individuals by default are so constantly distracted by all of the opportunities that we’re now fortunate to have that they never end up being fantastic at anything.

I recommend that you stop focus hopping and become a master at something– but just something.
During my profession as the president of a marketing agency, I solved to master search engine optimization (SEO). That indicated that up until I knew all that there is to know and developed a sure-fire approach, I refused to focus on anything else. True mastery can typically just be accomplished with laser-focused effort, so I knew that was my only choice. After 4 years, I can now say that I have actually reached a point of mastery with all things online search engine related.

I share this to encourage you. The time to stop attempting to be proficient at multiple things is now. We all have the same number of hours to produce, but how we use that time is what can separate those who are good from those who are excellent.

Here are 2 tips to assist you become a master of your craft ‚ whether that’s leading a company or another type of service or a providing a service like SEO.

1. Find out To State No

Excellence or being great at something often needs focus, and that can imply saying no to whatever else. You may discover that most individuals in your life will have a viewpoint about the decision to state no. They might believe it’s eccentric or call you a workaholic, or they may even get angered. Despite anyone else’s action, this action is crucial. R emember what Steve Jobs when said: “It’s just by stating no that you can concentrate on the things that are truly essential.”

Saying no does not need to be a bad thing. Our society glorifies busyness, great deals of commitments and being a part of everything. A number of us really fear missing out, which can drive us to overindulge with our calendars even if we have no desire to participate in something. How lots of times have you discovered yourself at a chamber of commerce occasion in the name of networking, investing your whole evening making little talk with other service owners, just to find that none can help you or your company? We frequently say yes because of a made responsibility to something or someone and can end up frowning at the person who welcomed us. Rather, we might’ve had an “uncomfortable” five-minute discussion where we said no and prevented squandering hours of time. It’s all right to say no to invites. I’m providing you approval to tell people that you do not desire to go to a stagnant dinner celebration and that you ‘d rather focus on achieving your goals and mastering your craft. If you wish to prosper, get comfy with having uneasy discussions.

2. Obsess About It

Becoming really great at something typically needs a different level of understanding and a deeper focus. Albert Einstein said: “Only one who commits himself to a cause with his entire strength and soul can be a real master. For this factor mastery demands all of an individual.” I think this holds true.

Some might use the term “fixation” to describe such focus. Dictionary.com specifies “fascination” as “the dominance of one’s thoughts or feelings by a relentless concept, image, desire, etc.” This word might have a negative undertone to some individuals, however it is necessary that we reframe our frame of mind. Your obsession with your craft is the really drive that can take you to a level of mastery.

Take a moment and think about some well-known masters of their craft like Tiger Woods, Kobe Bryant and Costs Gates. They have actually all focused mainly on one thing in their careers– golf, basketball and computer software, respectively. Did they hop from career to career, or did they discover one subject and obsess about it? Somehow, they managed to focus the majority of their energy on one skill till they reached mastery.

You can be proficient at a lots of things, but to be truly terrific at something, you may have to obsess about it and make it your sole focus. Be intentional with what you state yes to and where you spend your time and focus. Contradict mediocrity , and begin going after greatness.

Forbes Agency Council is an invitation-only neighborhood for executives in successful public relations, media method, innovative and advertising companies. Do I certify?