Is Pinterest SEO a part of your social media method? If your brand is active on the platform, then it needs to be.
Pinterest might be more referred to as a social media network for sharing recipe concepts, décor motivation, and DIY hacks. But the website also functions as one of the greatest search engines on the internet.
If your Pinterest content isn’t optimized for Pinners’ searches, you may be missing out on out. Keywords are developing blocks for search engine optimization– and Pinterest is essentially a visual online search engine.
Using the right Pinterest keywords will help your content reach the ideal audience.
There are a few ways to do keyword research study on Pinterest, like utilizing directed search to see automatic tips or drawing inspiration from hashtags. But lucky for you, we have actually got the top 100 Pinterest keywords– and ideas on how to use them– right here.
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The top 100 search keywords on Pinterest
Data taken from August 2017– August 2018
- Dinner dishes
- Estimates
- Keto recipes
- Healthy dinner dishes
- Hairdo
- Nails
- Halloween outfits
- Chicken dishes
- Wedding dresses
- Short hair designs
- Crockpot dishes
- Easy dinner dishes
- Immediate pot recipes
- Fall outfits
- Summer season clothing
- Chicken dishes
- Tattoos
- Supper concepts
- Bed room ideas
- Tattoos for females
- Nail styles
- Christmas decors
- Amusing memes
- Inspirational quotes
- Engagement rings
- Hair color
- Acrylic nails
- Wedding ideas
- Winter season clothing
- Keto diet plan for newbies
- Healthy dishes
- Bullet journal
- Relationship goals
- Healthy snacks
- Child shower ideas
- Senior prom dresses
- Love quotes
- Living room decor
- Motivational quotes
- Breakfast concepts
- Home design concepts
- DIY house decor
- Vegan recipes
- Restroom ideas
- Low carb recipes
- Ground beef dishes
- Valentines day gifts for him
- Ketogenic diet
- Summer season nails
- Food
- Small tattoos
- Vegetarian recipes
- Thanksgiving dishes
- Christmas
- Happy birthday
- Pork slice dishes
- Kitchen ideas
- Gender reveal ideas
- Makeup
- Fairy on the shelf ideas
- Bedroom concepts
- Wallpaper iphone
- Living room concepts
- Wedding Event
- Fall nails
- Blonde hair
- Christmas crafts
- Christmas cookies
- Fall decor concepts
- Clothing
- Tattoo concepts
- Memes
- Shrimp recipes
- Spring clothing
- Entire 30 recipes
- Farmhouse decoration
- House designing
- Supper
- Medium length hair cuts
- Meal preparation for the week
- Halloween decors
- Adorable clothing
- Pumpkin sculpting ideas
- Medium length hair
- Keto
- Love prices estimate for him
- Banana bread
- Wedding hairstyles
- Do It Yourself
- Salmon dishes
- Braided hairdos
- Breakfast casserole
- Drawing ideas
- Healthy breakfast
- Short hair cuts for ladies
- Crockpot meals
- Chocolate chip cookies
- Restroom decor
- Desserts
Key takeaways to notify your Pinterest SEO technique
How can you utilize this list to tailor your Pinterest SEO method?
For starters, if there are themes on the list that line up with your company objectives, make sure you are using the ideal keywords.
Here are a couple of more takeaways:
Usage keywords to inspire your material calendar
Depending on your company goals, these keywords can be used to motivate content for the coming year. If you’re a clothing seller, for instance, create boards and Pins for each season.
Recipes are popular on Pinterest. Almost one in every 6 of the top 500 search keywords has the word “recipe” in it.
For business in the health and food area, consider creating dishes that correlate with these Pinterest keywords. Perk points if they fulfill Keto Diet plan requirements: “Keto” appeared in the top 100 keywords four times.
Strategy like a Pinner
Pinners are coordinators, which means that seasons, vacations, and life occasions affect the keywords they search with. For example, instead of searching for “nail inspiration,” more Pinners are trying to find “summertime nails” and “fall nails.”
Vacations such as Christmas, Valentine’s Day, Thanksgiving, and Halloween all appear in the list, too. And important life occasions like weddings and birthdays are also popular.
According to Pinterest, Pinners tend to start search two times as early as people on other platforms. So, if you decide to develop on-brand holiday content, plan to do it beforehand.
You can also utilize Pinterests’ Possibilities Coordinator for additional stats and keyword inspiration.
Pinners are aspirational
Because Pinners are organizers, they’re often searching early for motivation. The word “concepts” appears 16 times in the top 100 Pinterest keywords.
If you want your content to be among the ideas they discover, think about including the word “concepts”, too.
The top 100 Pinterest keywords reveal that Pinners are goal-setters, too. Inspiring and motivational quotes are in high demand, as are “relationship objectives” and “healthy,” “diet,” and “low-carb” options.
Do not be too generic
Generic keywords are useful, however think of accompanying them with descriptive detail, too. For example, “recipe” is the most popular word on the list, but it’s never used alone. “Christmas decors” ranks prior to “Christmas” and “fall attire” and “summertime attire” rank prior to “outfits.”
Put keywords in your board, too
It’s not all about the Pins. Use leading carrying out keywords to notify board names, descriptions, and categories.
You can also include them to your profile so long as it makes good sense to do so.
Try using keywords as hashtags, too
If Pinners are searching for these keywords at high rates, there’s a great chance the hashtag equivalents are being followed by many Pinners, too.
Don’t worry about keyword variations
Those of you that observed the incorrect spelling of “hair styles,” might have wondered if it’s needed to include variations of keywords in your descriptions. The response is no. Pinterest immediately does this for you behind-the-scenes. So prevent keyword-stuffing your descriptions.
Put loan behind what’s popular
If your brand utilizes Pinterest Advertisements, keyword targeting can help you rank greater with audiences browsing for specific concepts. Think about designating a greater portion of your ad invest behind the appropriate high-volume keywords in order to take full advantage of ROI.
Make certain to track your keyword performance
10 SEO suggestions for Pinterest
Keywords are a vital part of Pinterest SEO, but there are likewise other ways to optimize for the Pinterest search engine. Here are some extra suggestions:
1. Compose thoughtful Pin descriptions
Do not simply tag your description with a selection of popular words. Good descriptions help your Pin perform much better, which in turn can improve your Pin’s SEO ranking.
Inform Pinners about your Pin, where it links to, and include a strong call-to-action.
2. Usage Rich Pins
Rich Pins are essentially Pins with more detail, and that included detail can enhance ranking There are four types of Abundant Pin: app, product, recipe, and post.
3. Pin in the ideal ratio
Pinners have gone mobile: 85 percent of all Pinterest searches take place on smart devices. That implies Pins with vertical images tend to carry out better than squares or horizontal photos. The optimal aspect ratio is 2:3 (600 pixels broad: 900 pixels high).
4. Enhance your Pinterest Boards
Simply like with Pins, quality board names and descriptions will likewise enhance SEO efficiency.
Don’t forget to pick a relevant board classification, too. To do this, pick the pencil icon in the lower best section of your board, and pick the classification that best describes it.
The exact same goes for your profile. Make certain to have a SEO-friendly username, submit the “about you” area, and upload a profile image.
5. Save Pins to Pertinent Boards
The more consistent you are on Pinterest, the much better. Once you develop a Pin, the first board you pin it too will remain connected with it. So, the more relevant the Pin is to the board, the much better the chances it will rank well.
6. Declare your website
Pinterest prioritizes Pins that are created by the owner of the suitable website. To link your website with your content, you’ll need to claim your site An included benefit is that as soon as you have actually declared your site, you’ll open extra analytics on Pinterest and site material efficiency.
7. Develop fresh material from your site
Due to the fact that Pinterest focuses on Pins that are created by the site’s owner, it can be a good concept to develop material from your website. Prior to you do, you can check to see what individuals are currently pinning from your site by typing https://www.pinterest.ca/source/[yoursite] into your internet browser.
8. Avoid duplicate material
There are reports Pinterest prepares to crackdown on this, and besides, fresh is always much better.
9. Pin regularly
Pinterest favours routine and consistent Pinners. So, instead of Pinning whatever in one go, Pin at regular intervals. To make the most of efficiency, make sure to Pin at the very best time of day. You can determine ideal times based upon audience location stats and by trying to find high engagement durations in your analytics.
10 Go for engagement
Healthy engagement metrics can have a favorable impact on SEO. Work to preserve an active fan base
And most notably, conduct routine analytics reports to see what’s working and what’s not, and customize your method accordingly. Brush up with our simple guide to utilizing Pinterest Analytics
Conserve time handling your Pinterest existence utilizing Hootsuite. From a single dashboard you can make up, schedule, and release Pins, produce new boards, Pin to several boards at the same time, and run all your other social media profiles. Attempt it complimentary today.
