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Customer reviews are powerful – so powerful, in fact, that the vast majority of people trust online reviews just as much as they trust the opinion of a close friend. It’s no surprise, then, that 63%of people actively seek out online reviews before visiting a business; people want to know what they’re buying before they buy it, both offline and online.
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Review sites not only provide valuable information to consumers, but critical feedback to businesses as well. And these reviews coupled with social posts can shape a company’s online reputation.
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Consumer demand for online reviews and recommendations represents an opportunity for digital entrepreneurs – primarily in the form of review sites which provide honest reviews for products or services and profit off of affiliate commissions for those same products.
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I had the opportunity to speak with Joe Auer, the founder of Mattress Clarity, a review site for mattresses, to hear about his experiences and success in the business. He shared his top advice on how to turn a product review site into a thriving online business itself.
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Don’t Quit Your Day Job, Yet
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To build a successful review site, you’ll need some grit. Growing a review site often depends on patience-testing marketing tactics such as SEO, branding, and organic content promotion. Not to mention the trust you’ll need to build with online consumers – that takes time. “Even if you’re doing great work, it takes a long time to get traction in this business,” advises Auer.
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You need to be ready to put in the work day-in and day-out without getting discouraged by minimal short-term results.
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Choose A Product That Needs To Be Tested Before Its Bought
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When you build a review site, you’ll need to first choose which type of product to review. Maybe you’ll review online software, camera equipment, shoes, or baby gear. Whatever the case, the decision you make shouldn’t just be based on the flip of a coin, you should put some calculated thought into the type of product you’d like to provide reviews for.
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Some product types are very lucrative for review sites and some are less lucrative. Consider why Auer chose to do a review site for mattresses: “If there’s one thing I’d be nervous to buy online before testing it out myself, it’s a mattress. That why most of us buy mattresses at the local store – even though they’re more expensive – because we can lay on them first and see how they feel. I wanted to make consumers more comfortable and confident with purchasing a mattress online by giving them a place to read honest reviews.”
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The most successful review sites test and report on products that consumers aren’t comfortable buying without first reading reviews, but that doesn’t apply to all products equally. Most people, for instance, will purchase a t-shirt online without a second thought, but most people won’t buy shoes or a mattress online without verifying that other people have tried the product and loved it.
.
Provide Honest Reviews
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Review sites represent an obvious conflict of interest. Namely, that they profit off of affiliate commissions from the products that they’re reviewing and that consumers trust the site to provide honest reviews about those same products. As the owner of a review site, you want website visitors to purchase the products they read reviews of – meaning you can’t give outright horrible reviews all the time, even if they’re honest – but you also need those consumers to trust your reviews.
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So, what are you to do? “You should always give honest reviews. Otherwise, you’ll come off sales-y and consumers will learn to not trust your site in the future. But here’s what you have to keep in mind about ‘honest’ reviews: they don’t just say ‘this product is good’ or ‘this product is bad.’ They say ‘this product is good for people who need extra back support’ or ‘this product is good for people who want to melt into their mattress each night,'” recommends Auer.
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In other words, every product is different, and so are consumer preferences. The job of review sites is to provide honest evaluation of products including relative details that apply to different types of consumers. With that, you’ll provide honest reviews that consumers can trust without unfairly glorifying some products and bashing others.
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Focus On SEO
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Most review sites depend upon organic traffic rather than paid advertisements or aggressive marketing campaigns. That is what makes review sites so appealing, after all: while they take time to build, once they have momentum, they keep running with very little effort or overhead. And Search Engine Optimization (SEO) is the primary way that review sites generate traffic, conversions, and revenue.
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Mattress Clarity, with a respectable domain authority rating of 51, and sitting on page one for the search phrase, “mattress reviews,” has invested considerable resources into ranking for key phrases. “Organic search is the main driver of our website traffic. When you build a review site, that should be your focus. If you can get people coming to your site every month passively, then you can focus on optimizing your website for conversion, testing more and more products, negotiating better affiliate commissions, and improving internal processes,” Auer explains.
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Consumer demand for trustworthy online reviews won’t be diminishing anytime soon. As the e-commerce world continues to expand, consumers will likely seek out more review sites as a way to make smart, informed purchasing decisions.
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Client evaluations are effective– so powerful, in reality, that the vast bulk of people trust online evaluates simply as much as they rely on the opinion of a close good friend. It’s no surprise, then, that63 %of individuals actively look for out online evaluations before visiting a business; individuals would like to know what they’re buying prior to they purchase it, both offline and online.
Evaluation websites not just provide important info to consumers, but critical feedback to organisations also. And these evaluations combined with social posts can shape a business’s online reputation.
Customer need for online reviews and recommendations represents an opportunity for digital entrepreneurs– mainly in the form of review sites which supply honest evaluations for product and services and revenue off of affiliate commissions for those very same items.
I had the opportunity to consult with Joe Auer, the founder of Mattress Clarity, a review site for bed mattress, to become aware of his experiences and success in business. He shared his top advice on how to turn a product review site into a flourishing online business itself.
.
Don’t Stopped Your Day Job, Yet
To build a successful review website, you’ll need some grit. Growing a review website typically depends upon patience-testing marketing methods such as SEO, branding, and natural material promo Not to point out the trust you’ll require to construct with online customers– that requires time. “Even if you’re doing terrific work, it takes a long time to get traction in this organisation,” encourages Auer.
You require to be all set to put in the work day-in and day-out without getting discouraged by very little short-term results.
Select A Product That Requirements To Be Evaluated Before Its Bought
.
When you construct an evaluation website, you’ll require to first select which type of product to examine. Possibly you’ll examine online software, cam equipment, shoes, or baby gear. Whatever the case, the decision you make should not simply be based upon the flip of a coin, you must put some calculated thought into the type of item you want to provide reviews for.
Some item types are very profitable for evaluation websites and some are less financially rewarding. Think about why Auer picked to do a review site for mattresses: “If there’s something I ‘d be nervous to purchase online before checking it out myself, it’s a mattress. That why many of us buy mattresses at the local shop– although they’re more costly– due to the fact that we can lay on them initially and see how they feel. I wanted to make customers more comfortable and confident with purchasing a mattress online by providing them a place to read truthful reviews.”
The most effective review sites test and report on items that customers aren’t comfortable purchasing without very first reading reviews, however that doesn’t apply to all items equally. The majority of people, for instance, will purchase a tee shirt online without a doubt, but many people will not purchase shoes or a bed mattress online without confirming that other individuals have actually attempted the product and enjoyed it.
Offer Honest Reviews
Review sites represent an obvious dispute of interest. Specifically, that they profit off of affiliate commissions from the products that they’re evaluating which customers trust the site to supply honest reviews about those same products. As the owner of a review site, you want site visitors to acquire the products they read reviews of– suggesting you can’t give outright dreadful reviews all the time, even if they’re sincere– however you also require those consumers to trust your evaluations.
So, what are you to do? “You should constantly offer truthful evaluations. Otherwise, you’ll come off sales-y and customers will discover to not trust your website in the future. However here’s what you need to remember about ‘sincere’ reviews: they do not just state ‘this item is great’ or ‘this item is bad.’ They say ‘this item benefits individuals who require additional back support’ or ‘this product benefits individuals who desire to merge their bed mattress each night,'” recommends Auer.
Simply put, every item is various, and so are consumer choices. The job of evaluation websites is to supply sincere examination of items consisting of relative information that use to various types of consumers. With that, you’ll offer truthful reviews that consumers can trust without unjustly glorifying some products and slamming others.
Focus On SEO
Many review sites rely on natural traffic instead of paid ads or aggressive marketing projects. That is what makes review sites so appealing, after all: while they take some time to develop, once they have momentum, they keep keeping up very little effort or overhead. And Seo (SEO) is the main method that review sites generate traffic, conversions, and income.
Bed Mattress Clarity, with a decent domain authority score of 51, and sitting on page one for the search expression, “mattress reviews,” has invested significant resources into ranking for key expressions. “Organic search is the main driver of our site traffic. When you develop an evaluation site, that must be your focus. If you can get individuals coming to your website on a monthly basis passively, then you can focus on optimizing your site for conversion, evaluating more and more products, negotiating better affiliate commissions, and improving internal processes,” Auer describes.
Customer need for reliable online evaluations will not be diminishing anytime quickly. As the e-commerce world continues to expand, customers will likely look for out more review websites as a way to make wise, educated getting decisions.
” >
Client evaluations are powerful– so powerful, in reality, that the vast bulk of individuals trust online evaluates just as much as they rely on the viewpoint of a close friend
It’s no surprise, then, that 63 %of people actively look for online reviews prior to checking out a business ; individuals need to know what they’re purchasing before they purchase it, both offline and online.
Evaluation sites not just offer valuable info to consumers, but vital feedback to businesses also. And these evaluations paired with social posts can form a company’s online track record.
Consumer need for online evaluations and recommendations represents an opportunity for digital entrepreneurs– mostly in the kind of review sites which offer honest reviews for service or products and profit off of affiliate commissions for those same products.
I had the opportunity to talk to Joe Auer, the founder of Mattress Clarity , a review site for bed mattress, to find out about his experiences and success in business. He shared his leading guidance on how to turn a product review website into a growing online company itself.
Don’t Quit Your Day Job, Yet
To develop a successful review website, you’ll need some grit. Growing an evaluation site frequently depends upon patience-testing marketing techniques such as SEO , branding , and natural content promotion Not to point out the trust you’ll need to develop with online consumers– that requires time. “Even if you’re doing excellent work, it takes a long period of time to get traction in this business,” recommends Auer.
You require to be all set to put in the work day-in and day-out without getting discouraged by minimal short-term outcomes.
Choose A Product That Needs To Be Evaluated Before Its Bought
When you develop a review website, you’ll need to very first select which type of item to review. Maybe you’ll evaluate online software application, electronic camera equipment, shoes, or child gear. Whatever the case, the decision you make should not simply be based upon the flip of a coin, you should put some calculated thought into the kind of item you want to provide evaluations for.
Some item types are really profitable for review websites and some are less profitable. Think about why Auer picked to do an evaluation site for mattresses: “If there’s one thing I ‘d be anxious to buy online before evaluating it out myself, it’s a bed mattress. That why the majority of us purchase mattresses at the regional store– even though they’re more pricey– due to the fact that we can lay on them initially and see how they feel. I desired to make consumers more comfortable and positive with buying a mattress online by providing a location to check out sincere evaluations.”
The most effective evaluation websites test and report on products that consumers aren’t comfortable purchasing without first reading reviews, but that doesn’t use to all items equally. Many people, for circumstances, will acquire a t-shirt online without a doubt, but many people will not buy shoes or a mattress online without confirming that other people have attempted the item and enjoyed it.
Offer Honest Reviews
Review sites represent an apparent conflict of interest. Namely, that they benefit off of affiliate commissions from the items that they’re examining and that consumers trust the site to provide truthful evaluations about those exact same items. As the owner of a review website, you desire site visitors to acquire the items they check out reviews of– implying you can’t give outright dreadful evaluations all the time, even if they’re honest– but you likewise require those customers to trust your reviews.
So, what are you to do? “You should always offer honest reviews. Otherwise, you’ll come off sales-y and consumers will discover to not trust your site in the future. But here’s what you need to remember about ‘sincere’ reviews: they don’t just say ‘this item is good’ or ‘this product is bad.’ They say ‘this item is good for people who need extra back support’ or ‘this product is excellent for individuals who want to merge their bed mattress each night,'” advises Auer.
Simply put, every product is different, and so are consumer choices. The job of evaluation websites is to offer truthful examination of products consisting of relative information that apply to various kinds of consumers. With that, you’ll provide sincere evaluations that consumers can trust without unjustly glorifying some products and bashing others.
Focus On SEO
Many review websites depend upon organic traffic rather than paid ads or aggressive marketing campaigns. That is what makes evaluation sites so enticing, after all: while they take some time to develop, once they have momentum, they keep running with extremely little effort or overhead. And Browse Engine Optimization (SEO) is the main method that evaluation websites produce traffic, conversions, and income.
Bed Mattress Clearness, with a decent domain authority ranking of 51, and resting on page one for the search phrase, “bed mattress evaluations,” has actually invested substantial resources into ranking for essential phrases. “Organic search is the primary motorist of our website traffic. When you construct an evaluation site, that ought to be your focus. If you can get people coming to your site on a monthly basis passively, then you can focus on optimizing your site for conversion, evaluating increasingly more products, negotiating much better affiliate commissions, and enhancing internal processes,” Auer discusses.
Consumer demand for credible online evaluations will not be lessening anytime soon. As the e-commerce world continues to expand, customers will likely look for more evaluation sites as a way to make clever, educated getting choices.
