What keywords do your top rivals both rank for that you’re losing out on? How do you understand how much leading realty your URL or page owns in the SERPs? How can you discover answers to your searchers’ most common questions and beef up that Frequently Asked Question page?
We can address all of those concerns with some super-simple workflows using Keyword Explorer In our last post in this series, we covered how to find ranking keywords, reveal new opportunities, check rankings, and more.
All set to start? Follow along in the tool with Britney Muller as she shares her extremely favorite Keyword Explorer includes:
And keep in mind, if you have a Moz Neighborhood account that you utilize to thumbs-up and discuss Moz Blog posts, you currently have open door to Keyword Explorer– let’s reveal you how to use it!
1. How to find competitive keyword chances
This is my preferred feature of all in Keyword Explorer and let me describe why. Let’s state that you’re this site, pimylifeup.com. They develop projects and tutorials on Raspberry Pis. The 2 competing sites for Raspberry Pi, which is a mini computer, are raspberrypi.org and canakit.com.
If this is your website, we could paste that in here, choose Root Domain, and do a search. Then we’re going to grab these other two websites. We’re going to copy their URLs and enter them in these additional website locations.
This is essentially going to take a look at the ranking keywords for your competitive sites that your website does not rank for. So it’s a truly fantastic, top-level overview of what those keywords are.
Pi My Life Up is respectable. Then you can view the Domain Authority for the sites. Where it gets actually interesting is over in Ranking Keywords. Here you can see this is raspberrypi.org, and this is the quantity of keywords that they rank for. This blue circle is Pi My Life Up, and then the yellow is CanaKit.
What you want to look at are the keywords that both CanaKit and raspberrypi.org right here rank for that you do not. You click on the contending overlap keywords, and they will occupy here below.
Or you could filter by numerous things, like search volume or trouble in ranking. What I suggest doing is going through some of these by hand and choosing the keywords that you think might be chances for your website.
From here, what you can do is, after you select and click around to the ones that you desire, you can include them to a keyword list. You can keep track of all of these keywords. Let’s do Pi Opportunities. I have actually currently conserved these in a list over here that’s inhabited.
There are lots of images for these completing keywords. If I want to be competitive in those keyword spaces, I know I require to develop material that has images.
Then from here, I can filter by SERP functions or natural click-through rates. Perhaps most remarkably I can add a URL. Let’s state we’ll get in Pi My Life Up, and again we’re not seeing any rankings here since this was that overlap that Pi My Life Up didn’t rank for but the 2 competitive websites do.
This is confirming that we don’t presently rank for any of these keywords, but we can work on that. What’s so great about these conserved lists is that you can return after a couple of weeks or a couple of months and you can pick all of the keywords and revitalize the data.
You might want to come back to this keyword list, refresh it, enter in your URL, and then filter by rank and see where you’re beginning to pop up for these keyword terms. It’s an actually interesting way to dig into the competitive keyword space.
2. How to find a URL or a precise page’s ranking circulation of keywords
You can simply paste in the URL or an exact page into Keyword Explorer. Let’s simply utilize webmd.com. From here, you get the Summary page. However if you scroll down to the extremely bottom, you see the ranking circulation.
You can see the number of keywords are currently in positions 1 to 3 versus 4 to 10, all the way down to 41 to50
3. How to find common keyword questions
This is among my preferred functions that we provide with Keyword Explorer. Just put in your keyword. Click Browse, and from here you can browse over to Keyword Suggestions. In this view, you can filter display keyword recommendations that are questions.
Here you’ll see all of the results that are questions, and you can arrange by various things. You can add all of these to a list, incorporate them into a FAQ page, whatever your end goal is.
Discover anything new or especially useful? Let us know on Twitter or here in the comments, and watch out for more methods to utilize your everyday SEO tools to level up your workflows.