On today’s episode of Marketing O’Clock, we’re talking about a brand-new placement for Google shopping ads, new standards for video advertisements from Chrome, a review hub for restaurants on TripAdvisor, and how to develop traffic congestion with one little red wagon.
Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld as they cover these digital marketing news stories:
New includes contributed to Microsoft Shopping campaigns
Updates include a new list view that enables you to see all product groups at the account and project levels, bulk quote editing, brand-new performance metrics, and script support for shopping projects.
Disruptive video ads sign up with Chrome’s block party
Chrome will obstruct advertisements from any website that does not comply with its brand-new video ad guidelines. Shep tells you the precise stipulations and when this will be implemented.
Shopping ads are concerning your inbox
Google shopping advertisements will be eligible to appear on Gmail starting in March2020 Greg tells you all the angles of this breaking news and how to opt-out if essential.
Facebook Messenger releases notification API
Users will have the ability to opt-in to one-time alerts from companies on Facebook messenger. Jess gives you all the information.
Restaurants can sign up for see & respond to user evaluations from multiple sites all in one place.
Today’s take of the week comes from Kirk Williams, who concerns if Google is watching out for the very best interests of marketers.
If you think Google is mainly interested in seeing your business achieve success in your metrics, then why is their company gamification system focused solely on the 3 metrics that Google wishes to increase? #ppcchat pic.twitter.com/FJymP1lp3P
— Kirk Williams (@PPCKirk) February 4, 2020
Then we address your marketing concerns during our lightning round:
- Who were the winners and losers of the January 2020 core update?
- What is Quora doing to make it easier to track conversions?
- When will Facebook shut down mobile web placements for their Audience Network?
- Where is Twitter changing the appearance of conversations?
- Why don’t people trust news from social networks?
- Just how much did Amazon’s ad organisation grow in 2019?
Plus, we’ll give you all our thoughts on Bitmoji TV, Child Nut, an exciting virtual gathering for spreadsheet enthusiasts, and a lot more rubbish!
To find out more on this week’s stories, check out the Marketing O’Clock website. While you’re there, please make certain to subscribe so you don’t miss out on an episode!
Thank you to our sponsors!
- Ahrefs — An all-in-one SEO toolset that provides you the tools you require to rank your site in Google and get tons of search traffic.
- Opteo — Assists Google Ads supervisors automate lengthy manual tasks so they can invest more time on high-level strategy and creative work.
Image Credits
Included Image: Cypress North
