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SEO audits come around aplenty, often unsolicited. Though these SEO audits are filled with data and information (and, often, big red text to scare you), they are not usually the most effective or intelligible.

.

An impactful audit and SEO review provides a business with an action plan and areas of focus that are in alignment with its current marketing strategies and bottom line.

.

Today, I’ll walk you through the metrics and factors that you will want to review in doing your own SEO audit, or if you’re working with a team on an SEO review.

.

Keyword Focus And SEO Tags

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You already know that keywords drive SEO, so we won’t spend too much time here. Just remember, when auditing, to clearly identify that your site has the appropriate keywords on the site and in its SEO tags. Take a look at how your competitors are optimizing their pages and make sure your site is on par with keywords in SEO tags and on-page content.

.

.

Site Size And Content Library

.

It’s always good to take a quick look at the actual size of a competing site. You can do this in a variety of ways. Personally, I like to use search operators, but there are others SEO and web tools that can tell you how big a site is.

.

Strictly for SEO purposes, you should only be focusing on the pages crawled by Google. Many websites have pages that are not meant for SEO purposes and are ignored by Google.

.

This top-level overview will provide you with a general idea of how much content a competing website is putting out. If you want to get technical, you can also look at the rate at which its site is growing, which will tell you more about the competitor’s general content output.

.

.

Google likes content; that’s how it evaluates your topical authority and relevance. The more good content you put out, the stronger your site becomes in terms of relevance and authority.

.

Backlinks And Referring Domains

.

I believe there’s too much talk about backlinks when it comes to SEO. The metric in off-site SEO that really moves the needle is referring domains.

.

This metric measures how many sites and domains point to your site. If one site is sending 10,000 backlinks to you, it is still only one referring domain. In my experience, referring domains are a stronger signal than backlinks because it’s easier to manipulate a site to give you thousands of links, but it’s much harder to get 1,000 different domains to point to you.

.

When auditing, it’s a good idea to look at your referring domains. For a complete view, consider backlinks as well. This will show you the link gap that you have with your competitors. Also, not all backlinks and referring domains are the same, so domain rating/authority are good supplementary metrics to add context.

.

Site Speed

.

Site speed is something that we in the SEO industry say is becoming increasingly important. Quite frankly, we’ve been saying this for years, so I’m not sure we can say it’s growing in importance. Rather, it remains important, and you should have been working on it years ago.

.

Site speed is a huge UX signal for Google. Google doesn’t want to send people to slow sites. It makes users mad, and it makes Google mad; essentially, it’ll make everyone sour.

.

It’s always a good idea to look at the site speed of your competitors, in addition to your site. Another big oversight that many people make is only taking scores of the homepage speed. The homepage is only one page of an entire site. It will not give you a good idea of what your site’s average speed is like. Make sure to get a good sample size.

.

Also, always remember to measure both desktop and mobile.

.

Salience

.

This is the technical side — it’s a newer evolution of SEO, and more companies are taking stock of it. Google has provided a natural language processing API that gives a glimpse into how it understands websites. It will assign a score from 0.00 to 1.00; the higher the score, the more important the topic/concept is.

.

When auditing, it’s good to review the keyword groups that you want to rank for and ensure that your site has the appropriate keywords with high salience. If not, your site may not be properly optimized.

.

Bonus For Those In Local SEO: Citation Profile And Reviews

.

If you are competing in local SEO, you can also look at citation scores to influence rankings for Google Maps and local Google searches.

.

There are many tools out there that can provide scores. Look at a couple different softwares to get a good idea of your citation score. As a word of caution, some companies paint a stark picture of your score because they want to scare you into buying their software. At this point, that shouldn’t be your focus; you just want to get a general idea of yourself and your competitors.

.

In addition, take a look at review counts on important review sites. For local SEO purposes, Google My Business is a priority, but having a good spread should be the goal.

.

These metrics will provide a top-level overview that will help you better identify the strategic decisions to take on the road to optimizing your site’s SEO. After reviewing these metrics, you can then take a deep dive into the executional aspects of publishing more content, fixing SEO tags, implementing internal links and so on.

.

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SEO audits occurred aplenty, typically unsolicited. Though these SEO audits are filled with information and information( and, frequently, huge red text to terrify you), they are not generally the most effective or intelligible.

An impactful audit and SEO evaluation offers a company with an action plan and areas of focus that are in positioning with its existing marketing techniques and bottom line.

Today, I’ll stroll you through the metrics and aspects that you will want to examine in doing your own SEO audit, or if you’re working with a team on an SEO review.

Keyword Focus And SEO Tags

You already know that keywords drive SEO, so we will not invest too much time here.

Site Size And Content Library

.

It’s always excellent to take a quick appearance at the real size of a completing site.

Strictly for SEO functions, you must only be concentrating on the pages crawled by Google. Lots of websites have pages that are not suggested for SEO functions and are overlooked by Google.

This high-level summary will offer you with a general concept of just how much material a contending website is putting out. If you want to get technical, you can likewise take a look at the rate at which its website is growing, which will inform you more about the rival’s general content output.

Google likes material; that’s how it assesses your topical authority and relevance.

Backlinks And Referring Domains

I believe there’s excessive discuss backlinks when it concerns SEO. The metric in off-site SEO that truly moves the needle is referring domains.

This metric procedures how many websites and domains point to your site.

When auditing, it’s an excellent concept to look at your referring domains.

Site Speed

Website speed is something that we in the SEO industry say is becoming progressively crucial.

Site speed is a substantial UX signal for Google. Google does not wish to send out people to slow websites. It makes users mad, and it makes Google mad; essentially, it’ll make everyone sour.

It’s always a great concept to take a look at the site speed of your competitors, in addition to your website. Another huge oversight that many people make is only taking ratings of the homepage speed. The homepage is just one page of an entire site. It will not provide you an excellent idea of what your site’s average speed is like. Make certain to get an excellent sample size.

Likewise, constantly keep in mind to determine both desktop and mobile.

Salience

This is the technical side– it’s a more recent advancement of SEO, and more business are taking stock of it. Google has actually offered a natural language processing API that offers a glimpse into how it understands websites.

When auditing, it’s excellent to examine the keyword groups that you wish to rank for and make sure that your site has the suitable keywords with high salience. If not, your website might not be correctly enhanced.

Bonus For Those In Local SEO: Citation Profile And Reviews

If you are completing in local SEO, you can also look at citation ratings to influence rankings for Google Maps and regional Google searches.

There are lots of tools out there that can supply ratings. Look at a couple various softwares to get an excellent concept of your citation score. As a word of care, some companies paint a stark photo of your score due to the fact that they wish to scare you into buying their software. At this point, that should not be your focus; you simply want to get a basic concept of yourself and your competitors.

In addition, take a look at evaluation counts on crucial evaluation websites. For regional SEO functions, Google My Service is a top priority, but having a great spread ought to be the goal.

These metrics will provide a top-level summary that will assist you better determine the strategic choices to handle the roadway to enhancing your website’s SEO. After evaluating these metrics, you can then take a deep dive into the executional aspects of releasing more content, fixing SEO tags, implementing internal links and so on.

” >

SEO audits occurred aplenty, frequently unsolicited.
These SEO audits are filled with data and info (and, often, huge red text to frighten you), they are not usually the most efficient or intelligible.

An impactful audit and SEO review supplies a business with an action strategy and areas of focus that remain in alignment with its present marketing methods and bottom line.

Today, I’ll stroll you through the metrics and elements that you will want to evaluate in doing your own SEO audit, or if you’re working with a team on an SEO evaluation.

Keyword Focus And SEO Tags

You already understand that keywords drive SEO, so we will not invest excessive time here. Just keep in mind, when auditing, to plainly determine that your site has the suitable keywords on the site and in its SEO tags. Have a look at how your rivals are enhancing their pages and make certain your site is on par with keywords in SEO tags and on-page material.

Website Size And Material Library

It’s always good to take a glance at the real size of a contending website. You can do this in a variety of methods. Personally, I like to use search operators, but there are others SEO and web tools that can tell you how huge a website is.

Strictly for SEO purposes, you should only be focusing on the pages crawled by Google. Many websites have pages that are not meant for SEO purposes and are disregarded by Google.

This top-level introduction will supply you with a general concept of how much content a contending website is putting out. If you wish to get technical, you can likewise take a look at the rate at which its site is growing, which will tell you more about the rival’s general content output.

Google likes content; that’s how it examines your topical authority and relevance. The more excellent content you put out, the more powerful your website becomes in terms of significance and authority.

Backlinks And Referring Domains

I think there’s too much talk about backlinks when it pertains to SEO. The metric in off-site SEO that actually moves the needle is referring domains.

This metric procedures how many websites and domains point to your site. If one website is sending 10, 000 backlinks to you, it is still only one referring domain. In my experience, referring domains are a more powerful signal than backlinks due to the fact that it’s much easier to control a website to offer you thousands of links, but it’s much more difficult to get 1, 000 different domains to point to you.

When auditing, it’s a good concept to take a look at your referring domains. For a complete view, think about backlinks too. This will show you the link space that you have with your rivals. Also, not all backlinks and referring domains are the same, so domain rating/authority are excellent supplementary metrics to add context.

Website Speed

Site speed is something that we in the SEO market state is becoming progressively essential. Quite honestly, we have actually been stating this for several years, so I’m unsure we can say it’s growing in value. Rather, it stays important, and you need to have been working on it years earlier.

Website speed is a huge UX signal for Google. Google does not wish to send individuals to slow sites. It makes users mad, and it makes Google mad; basically, it’ll make everybody sour.

It’s constantly an excellent idea to take a look at the site speed of your rivals, in addition to your site. Another huge oversight that many individuals make is only taking scores of the homepage speed. The homepage is just one page of an entire website. It will not provide you a good concept of what your site’s typical speed resembles. Make certain to get an excellent sample size.

Likewise, constantly remember to determine both desktop and mobile.

Salience

This is the technical side– it’s a newer development of SEO, and more business are taking stock of it. Google has supplied a natural language processing API that provides a glimpse into how it comprehends websites. It will appoint a score from 0. 00 to 1. 00; the greater ball game, the more vital the topic/concept is.

When auditing, it’s excellent to examine the keyword groups that you want to rank for and make sure that your website has the appropriate keywords with high salience. If not, your site might not be correctly optimized.

Bonus For Those In Regional SEO: Citation Profile And Reviews

If you are completing in regional SEO, you can also look at citation ratings to affect rankings for Google Maps and local Google searches.

There are many tools out there that can offer ratings. Take a look at a couple various software applications to get an excellent concept of your citation score. As a word of caution, some business paint a stark picture of your score because they want to frighten you into buying their software. At this moment, that should not be your focus; you just wish to get a basic concept of yourself and your competitors.

In addition, take a look at evaluation rely on essential evaluation sites. For local SEO purposes, Google My Business is a priority, but having a great spread needs to be the goal.

These metrics will offer a top-level introduction that will help you better identify the strategic decisions to handle the roadway to optimizing your site’s SEO. After reviewing these metrics, you can then take a deep dive into the executional aspects of publishing more content, fixing SEO tags, implementing internal links and so on.