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Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap?

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That’s right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives. Why? Because research suggested that women wanted to be entertained while doing housework. And so, literal “soap operas” were born.

.

In the early to mid 20th century, Edward Bernays — long considered the “father of public relations” — also built audiences on behalf of his clientele, which coincidentally included P&G. The Conversation reports that “to counteract President Coolidge’s stiff image, Bernays organized ‘pancake breakfasts’ and White House concerts with Al Jolson and other Broadway performers.” Knowing that such events would garner significant media attention and ingratiate Coolidge with new social circles, Bernays provided an opportunity to “control and regiment the masses” in Coolidge’s favor. Who can say no to a pancake breakfast?

.

Building an audience is as important now as it was then. We just have more tools at our disposal: From YouTube videos to blog posts and social media campaigns, there are more ways than ever to reach millions of people with your own content.

.

.

Podcasting is one of the most powerful ways to reach people. According to one study, more than half of Americans over age 12 (144 million Americans) have listened to a podcast — up from 44%in 2018. It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners.

.

Because of that avid listenership and the popularity of home voice assistant devices like Amazon Alexa and Google Home, podcasting is now an important part of the marketing mix for a modern brand strategy. Home voice assistant devices are making it easier than ever to listen to music, podcasts, news, flash briefings and other types of audio content while you’re doing other things in your home, whether it’s getting dressed in the morning, cooking meals, cleaning or even relaxing on the couch.

.

.

Marketers can create podcasts to build an audience based on a brand or a specific area of expertise. If they trust you, then people are likely to start trusting what your business can bring to the table — and they’ll show their trust with their pocketbooks.

.

Whether it’s for your personal or organizational brand, building an audience of listeners who know, like and trust you — and are comfortable giving you their money — is a smart business strategy. In fact, 41%of monthly podcast listeners have household incomes of $75,000 or more. Reaching them makes sense financially.

.

So how do you reach them? As always, content is king. Make your content interesting. Make it informative. A podcast helps you tell your story, so more people will know, like and trust you. It also allows you to position yourself as a credible expert from a listener’s perspective. With my podcast, I’m able to do just that as an expert on public relations.

.

When you invite a guest to be interviewed on your podcast, it becomes an in-depth, even intimate conversation. You can dig deep into your guest’s background — what makes them tick, what they’ve accomplished and what their plans are. Once you dig deep, you get to know your guest better, so you can help them solve their greatest problems. I call it the “white knight” strategy because you’re perfectly positioned to swoop in and save the day by helping them solve those problems.

.

With that in mind, your guests are often your best brand ambassadors. They’re likely to have a sense of ownership in your podcast and to help promote it through word of mouth and their social media channels. That helps you expand your sphere of influence and strengthen your personal brand — and you’re not even doing the work.

.

As word spreads, you may even receive media coverage — the cherry on the podcasting sundae. When media members hear you describe your area of expertise, they’re more likely to call on you the next time they have to report on a relevant topic. Your quote can become the closing quote of the story.

.

Even if it doesn’t lead to media coverage, a podcast is valuable in itself. All of the content that you create can be repurposed as blog posts, infographics, social media posts, e-books and even print books. In my experience, there’s no better cornerstone content for your area of expertise. Plus, all of that content can boost your search engine optimization profile — on Google Search and beyond.

.

So what are you waiting for? Start podcasting, and build your audience.

.

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Building an audience is an old technique in marketing. Did you understand that Proctor & Gamble created daytime soap so they could construct an audience to buy their soap?

That’s right. In the1930 s, P&G sponsored daytime serial dramas on the radioto advertise their products to housewives. Why? Since research study suggested that females wanted to be amused while doing
housework. Therefore, literal” daytime soap “were born.

.

In the early to mid20 th century, Edward Bernays– long thought about the “daddy of public relations”– likewise constructed audiences on behalf of his clientele, which coincidentally included P&G. The Conversation reports that “to combat President Coolidge’s stiff image, Bernays organized ‘pancake breakfasts’ and White Home performances with Al Jolson and other Broadway entertainers.” Understanding that such events would garner substantial limelights and ingratiate Coolidge with new social circles, Bernays provided a chance to “control and regiment the masses” in Coolidge’s favor. Who can say no to a pancake breakfast?

Building an audience is as crucial now as it was then. We just have more tools at our disposal: From YouTube videos to blog site posts and social media projects, there are more methods than ever to reach millions of individuals with your own content.

Podcasting is one of the most powerful methods to reach people. According to one study, majority of Americans over age 12 (144 million Americans) have actually listened to a podcast– up from 44%in 2018 It’s estimated that 60 million Americans listen to podcasts weekly. That’s a great deal of potential listeners.

Since of that devoted listenership and the popularity of home voice assistant gadgets like Amazon Alexa and Google Home, podcasting is now a vital part of the marketing mix for a modern brand method. Home voice assistant devices are making it much easier than ever to listen to music, podcasts, news, flash rundowns and other types of audio content while you’re doing other things in your house, whether it’s getting worn the early morning, cooking meals, cleansing or even unwinding on the sofa.

Marketers can create podcasts to build an audience based on a brand name or a specific location of proficiency. If they trust you, then individuals are most likely to start trusting what your service can give the table– and they’ll reveal their trust with their wallets.

Whether it’s for your personal or organizational brand, developing an audience of listeners who know, like and trust you– and are comfy providing you their loan– is a clever service strategy. In truth, 41%of regular monthly podcast listeners have household earnings of $75,000 or more. Reaching them makes sense economically.

So how do you reach them? As constantly, content is king. Make your content interesting. Make it informative. A podcast assists you inform your story, so more individuals will know, like and trust you. It also allows you to position yourself as a trustworthy specialist from a listener’s perspective. With my podcast, I’m able to do just that as an expert on public relations.

When you welcome a visitor to be interviewed on your podcast, it becomes a thorough, even intimate discussion. You can dig deep into your visitor’s background– what makes them tick, what they’ve achieved and what their plans are. When you dig deep, you learn more about your visitor much better, so you can assist them fix their biggest problems. I call it the “white knight” strategy because you’re perfectly placed to swoop in and save the day by helping them fix those issues.

With that in mind, your guests are frequently your best brand ambassadors. They’re likely to have a sense of ownership in your podcast and to assist promote it through word of mouth and their social networks channels. That helps you broaden your sphere of impact and enhance your individual brand name– and you’re not even doing the work.

As word spreads, you may even get media protection– the cherry on the podcasting sundae. When media members hear you explain your area of competence, they’re most likely to contact you the next time they have to report on an appropriate subject. Your quote can become the closing quote of the story.

Even if it does not cause media coverage, a podcast is important in itself. All of the material that you produce can be repurposed as article, infographics, social networks posts, e-books and even print books. In my experience, there’s no better cornerstone content for your area of proficiency. Plus, all of that content can boost your search engine optimization profile– on Google Search and beyond

So what are you waiting on? Start podcasting, and develop your audience.

” >

Building an audience is an old strategy in marketing. Did you understand that Proctor & Gamble created daytime soap so they could develop an audience to purchase their soap?

That’s right. In the1930 s, P&G sponsored daytime serial dramas on the radio to advertise their items to homemakers.
Why? Since research recommended that females wished to be amused while doing housework. And so, literal “daytime drama” were born.

In the early to mid 20 th century, Edward Bernays– long thought about the “daddy of public relations”– also developed audiences on behalf of his customers , which coincidentally consisted of P&G. The Conversation reports that “to combat President Coolidge’s stiff image, Bernays arranged ‘pancake breakfasts’ and White Home shows with Al Jolson and other Broadway performers.” Knowing that such events would gather considerable limelights and ingratiate Coolidge with new social circles, Bernays offered an opportunity to “control and regiment the masses” in Coolidge’s favor. Who can state no to a pancake breakfast?

Building an audience is as crucial now as it was then. We simply have more tools at our disposal: From YouTube videos to post and social media campaigns, there are more methods than ever to reach millions of people with your own content.

Podcasting is one of the most powerful methods to reach individuals. According to one research study , more than half of Americans over age 12 (144 million Americans) have listened to a podcast– up from 44 %in 2018 It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners.

Due to the fact that of that devoted listenership and the appeal of home voice assistant gadgets like Amazon Alexa and Google Home, podcasting is now a vital part of the marketing mix for a contemporary brand technique. House voice assistant devices are making it much easier than ever to listen to music, podcasts, news, flash instructions and other types of audio material while you’re doing other things in your house, whether it’s getting worn the morning, cooking meals, cleaning or even relaxing on the couch.

Marketers can develop podcasts to construct an audience based on a brand name or a specific location of expertise. If they trust you, then individuals are likely to begin trusting what your organisation can bring to the table– and they’ll show their trust with their wallets.

Whether it’s for your individual or organizational brand name, constructing an audience of listeners who know, like and trust you– and are comfortable providing you their money– is a smart organisation strategy. In truth, 41 %of regular monthly podcast listeners have family incomes of $ 75, 000 or more. Reaching them makes good sense financially.

So how do you reach them? As always, content is king. Make your content intriguing. Make it useful. A podcast helps you inform your story, so more individuals will understand, like and trust you. It likewise permits you to position yourself as a credible expert from a listener’s perspective. With my podcast , I have the ability to do just that as an expert on public relations.

When you welcome a guest to be interviewed on your podcast, it ends up being a thorough, even intimate conversation. You can dig deep into your guest’s background– what makes them tick, what they have actually achieved and what their plans are. As soon as you dig deep, you learn more about your visitor much better, so you can help them fix their greatest problems. I call it the “white knight” method because you’re completely placed to swoop in and conserve the day by assisting them resolve those problems.

With that in mind, your visitors are frequently your best brand ambassadors. They’re most likely to have a sense of ownership in your podcast and to assist promote it through word of mouth and their social media channels. That assists you expand your sphere of influence and reinforce your personal brand name– and you’re not even doing the work.

As word spreads, you might even receive media protection– the cherry on the podcasting sundae. When media members hear you describe your location of expertise, they’re more most likely to get in touch with you the next time they need to report on a pertinent topic. Your quote can end up being the closing quote of the story.

Even if it doesn’t result in media coverage, a podcast is important in itself. All of the content that you develop can be repurposed as article, infographics, social networks posts, e-books and even print books. In my experience, there’s no much better cornerstone material for your area of expertise. Plus, all of that content can enhance your seo profile– on Google Search and beyond

.

So what are you awaiting? Start podcasting, and develop your audience.

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