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We are living in a time when information is delivered on demand to millions of users around the world. Businesses are struggling to fight back against the noise from their competitors and shine in an oversaturated market. Entrepreneurs and other small business owners are always looking to new mediums that allow them to share their content to a large audience, and video has proven to be one of the most effective ways to reach a broad group of people all at once.
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With more and more businesses using video marketing to get the word out about their products, services and blogs, it’s clear that video content is an essential part of a successful marketing strategy today. Let’s take a look at why companies are creating video content and how this new marketing tactic can help your business grow.
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Increased Social Engagement
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Social media is growing up right alongside video media. Almost half of the global population uses social media, and this figure is only rising. As reported by multiple sources, social videos have a 1200%share rate compared to video and text combined.
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Remember that people love sharing videos that entertain, as opposed to educational or fact-based videos. The exception to this rule is when the creator can merge their entertaining personality alongside an educational or fact-based video. In other words, the additional commentary drives engagement, not necessarily the source material.
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It’s vital that you create content that resonates with viewers. If the people watching your videos don’t relate to your content, there’s little opportunity for increased social engagement. For example, imagine if someone in the construction industry watched a video for code developers; do you think they’ll appreciate jokes on coding logic? Probably not. Customer personas are designed to help you learn more about your ideal customer. You can use information from persona charts to learn more about what kind of content will engage your target audience.
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Mobile Appeal
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If you’re a marketer who wants to reach the mobile crowd, video is the way to go. Include video links on your website, YouTube account and other social media profiles. In my experience, folks who are using smartphones are more likely to watch your videos and land on your website.
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There are several factors you should consider when creating content for mobile users. First, be mindful of your video thumbnail to increase the likelihood that viewers will click on the video. As a best practice, always make sure you’re creating thumbnails for your mobile viewers since images are more likely to scale up correctly. Otherwise, your thumbnail may appear blurry on mobile devices, which could decrease the number of mobile users watching your content.
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You should also pay close attention to your video dimensions when you’re uploading video media to your website. I advise using a width of 580 and a height of 325 for videos. This size allows for consumers on both desktop and mobile to view your content without it becoming distorted or clipping.
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Improved SEO Ranking
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Believe it or not, creating video content can improve your SEO ranking. The first reason is that video content keeps consumers on your website longer. It’s estimated that if a web page contains a video, users are likely to stay on the page 2.6 times longer than they would have if you just posted text and images.
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Another reason your page is likely to appear higher in search results after you include videos is that the transcription of your content will allow Google to index your page appropriately. In this sense, you’re refining your SEO and improving the odds that more people will discover your website.
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One thing to keep in mind when trying to get your video to the top of the search engine is context. All elements of the page where you’re featuring the video must align with the video you’ve created. It’s possible to improve your SEO ranking for videos merely by adding more context. For example, businesses are now putting full transcripts on their videos because it makes their content more accessible, and it adds context. Google web crawlers treat transcripts as text copy, which can help the bot index your video appropriately.
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Brand Personality
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Adding video content to your website or social media channel helps give your brand personality. Consumers today prefer shopping with businesses that have their own identities. When making videos with personality, you can hire actors — or do it yourself — and portray your brand values through tone and mannerisms.
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One great example of a lively brand personality is the energy drink, Red Bull. Even if you’re not a fan of the sugary, caffeinated beverage, you probably know that Red Bull will “give you wings.” The reason we are aware of this is due to Red Bull’s high energy ad campaigns that focus on animated characters participating in extreme sports or having a late night out on the town. When consumers who fit this persona see this type of advertising, it resonates with them, making them more likely to buy the product. Audience insights can help you make decisions on defining your brand personality based on the traits of your average customer.
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We watch tons of videos and ads every single day. Many consumers have taken to this change and enjoy using their laptops and mobile devices to watch videos online. If you want to enter this populated market, you have to be prepared to face off against competitors who may be creating similar content. As you can see from the benefits listed above, mastering video media is well worth the effort and can give you an edge over other people in your industry.
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We are residing in a time when information is provided as needed to countless users around the globe. Businesses are having a hard time to fight back versus the noise from their competitors and shine in an oversaturated market. Entrepreneurs and other small service owners are constantly looking to brand-new mediums that allow them to share their material to a large audience, and video has actually shown to be one of the most effective ways to reach a broad group of people simultaneously.
With a growing number of companies utilizing video marketing to get the word out about their products, services and blogs, it’s clear that video material is a vital part of a successful marketing method today. Let’s have a look at why business are creating video content and how this new marketing technique can help your organisation grow.
Increased Social Engagement
Social media is growing up right together with video media. Nearly half of the global population utilizes social media, and this figure is only increasing. As reported by numerous sources, social videos have a 1200%share rate compared to video and text integrated.
.
Keep in mind that people like sharing videos that amuse, instead of educational or fact-based videos. The exception to this guideline is when the creator can combine their amusing personality along with an educational or fact-based video. In other words, the additional commentary drives engagement, not necessarily the source material.
It’s important that you develop content that resonates with audiences. If individuals seeing your videos do not relate to your material, there’s little opportunity for increased social engagement. For instance, picture if somebody in the building and construction market viewed a video for code designers; do you believe they’ll appreciate jokes on coding reasoning? Probably not. Consumer personalities are designed to help you learn more about your ideal customer. You can use info from personality charts to read more about what kind of content will engage your target market.
Mobile Appeal
If you’re an online marketer who wants to reach the mobile crowd, video is the way to go. Include video links on your site, YouTube account and other social media profiles. In my experience, folks who are using smartphones are most likely to view your videos and land on your site.
There are numerous aspects you must consider when creating content for mobile users. Initially, bear in mind your video thumbnail to increase the likelihood that audiences will click the video. As a finest practice, always make certain you’re creating thumbnails for your mobile viewers since images are more likely to scale up correctly. Otherwise, your thumbnail may appear fuzzy on mobile devices, which could reduce the variety of mobile users enjoying your material.
You should likewise pay very close attention to your video measurements when you’re publishing video media to your site. I recommend utilizing a width of 580 and a height of 325 for videos. This size permits customers on both desktop and mobile to view your content without it becoming distorted or clipping.
Enhanced SEO Ranking
Believe it or not, developing video content can improve your SEO ranking. The very first reason is that video content keeps consumers on your website longer. It’s approximated that if a web page includes a video, users are likely to stay on the page 2.6 times longer than they would have if you just posted text and images.
Another factor your page is most likely to appear higher in search outcomes after you consist of videos is that the transcription of your content will allow Google to index your page properly. In this sense, you’re improving your SEO and enhancing the odds that more people will find your site.
One thing to remember when attempting to get your video to the top of the search engine is context. All components of the page where you’re including the video must align with the video you have actually produced. It’s possible to enhance your SEO ranking for videos merely by including more context. For example, services are now putting complete records on their videos since it makes their content more accessible, and it adds context. Google web crawlers deal with records as text copy, which can help the bot index your video properly.
Brand Name Personality
Including video material to your website or social networks channel assists provide your brand name character. Customers today prefer shopping with businesses that have their own identities. When making videos with personality, you can work with actors– or do it yourself– and represent your brand worths through tone and quirks.
One terrific example of a dynamic brand name personality is the energy drink, Red Bull. Even if you’re not a fan of the sweet, caffeinated beverage, you probably know that Red Bull will “give you wings.” The reason we understand this is due to Red Bull’s high energy advertising campaign that focus on animated characters taking part in extreme sports or having a late night out on the town. When customers who fit this personality see this type of marketing, it resonates with them, making them most likely to purchase the item. Audience insights can help you make decisions on defining your brand character based on the qualities of your typical customer.
We see lots of videos and ads every day. Numerous consumers have actually taken to this change and delight in utilizing their laptop computers and mobile gadgets to view videos online. If you wish to enter this inhabited market, you have actually to be prepared to take on versus rivals who may be producing comparable content. As you can see from the advantages listed above, mastering video media is well worth the effort and can provide you an edge over other people in your market.
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We are living in a time when information is provided on need to millions of users around the globe. Businesses are struggling to combat back against the sound from their competitors and shine in an oversaturated market. Entrepreneurs and other small company owners are always seeking to new mediums that allow them to share their material to a large audience, and video has actually shown to be among the most effective ways to reach a broad group of individuals all at when.
With a growing number of companies utilizing video marketing to get the word out about their products, services and blog sites, it’s clear that video material is a vital part of a successful marketing method today.
Let’s have a look at why companies are creating video content and how this new marketing method can help your company grow.
Increased Social Engagement
Social media is growing up ideal together with video media. Practically half of the international population utilizes social networks, and this figure is just increasing. As reported by several sources, social videos have a 1200 %share rate compared to video and text combined.
Bear in mind that people like sharing videos that captivate, rather than instructional or fact-based videos. The exception to this guideline is when the developer can merge their entertaining personality alongside an educational or fact-based video. Simply put, the additional commentary drives engagement, not necessarily the source material.
It’s important that you create content that resonates with viewers. If individuals watching your videos don’t relate to your material, there’s little opportunity for increased social engagement. For instance, think of if somebody in the construction industry saw a video for code designers; do you believe they’ll value jokes on coding logic? Most likely not. Consumer personalities are designed to help you discover more about your ideal consumer. You can use details from personality charts to get more information about what kind of content will engage your target market.
Mobile Appeal
If you’re an online marketer who desires to reach the mobile crowd, video is the method to go. Include video links on your website, YouTube account and other social networks profiles. In my experience, folks who are using smartphones are most likely to view your videos and land on your site.
There are numerous elements you should think about when developing content for mobile users. Initially, be conscious of your video thumbnail to increase the likelihood that audiences will click the video. As a best practice, always make sure you’re creating thumbnails for your mobile audiences considering that images are more most likely to scale up properly. Otherwise, your thumbnail might appear blurry on mobile devices, which could reduce the number of mobile users enjoying your material.
You must likewise pay attention to your video dimensions when you’re submitting video media to your site. I encourage using a width of 580 and a height of 325 for videos. This size enables consumers on both desktop and mobile to view your material without it ending up being distorted or clipping.
Enhanced SEO Ranking
Believe it or not, creating video content can enhance your SEO ranking. The very first factor is that video material keeps consumers on your website longer. It’s approximated that if a websites contains a video, users are likely to remain on the page 2.6 times longer than they would have if you simply posted text and images.
Another reason your page is most likely to appear higher in search results page after you include videos is that the transcription of your content will permit Google to index your page properly. In this sense, you’re refining your SEO and improving the odds that more individuals will find your site.
Something to remember when trying to get your video to the top of the online search engine is context. All aspects of the page where you’re featuring the video needs to align with the video you have actually produced. It’s possible to improve your SEO ranking for videos simply by adding more context. For example, businesses are now putting complete transcripts on their videos because it makes their material more available, and it includes context. Google web crawlers deal with transcripts as text copy, which can help the bot index your video properly.
Brand Name Personality
Including video material to your website or social networks channel assists give your brand name character. Consumers today prefer shopping with companies that have their own identities. When making videos with personality, you can employ stars– or do it yourself– and portray your brand values through tone and quirks.
One terrific example of a vibrant brand character is the energy drink, Red Bull. Even if you’re not a fan of the sugary, caffeinated drink, you most likely know that Red Bull will “provide you wings.” The factor we are mindful of this is due to Red Bull’s high energy advertising campaign that concentrate on animated characters taking part in severe sports or having a late night out on the town. When consumers who fit this personality see this type of advertising, it resonates with them, making them most likely to buy the product. Audience insights can assist you make decisions on defining your brand character based on the traits of your typical customer.
We watch heaps of videos and advertisements each and every single day. Many customers have required to this modification and take pleasure in utilizing their laptop computers and mobile devices to watch videos online. If you wish to enter this inhabited market, you have actually to be prepared to deal with off versus competitors who might be creating similar content. As you can see from the benefits listed above, mastering video media is well worth the effort and can provide you an edge over other individuals in your industry.
