YouTube Ads Are Getting Longer


The advertisements marketers work on YouTube are getting longer, with the number of 30- second advertisements increasing from 19 percent in January 2018 to 24 percent in January 2019, bucking the idea that much shorter is always much better with video, one of several video patterns displayed in a new MediaRadar report. MediaPost

Survey Report: Landing Page Habits of Marketers


30 percent of marketers anticipate typical landing page conversion rates of 10 percent or less, and majority anticipate a rate of 20 percent or less, according to new survey data on landing pages and their list building performance. SmartBrief

Facebook warns marketers ‘Clear History’ tool might impact ad targeting


The reach and precision of Facebook’s advertisement targeting SDK, API, and Pixel company tools are likely to decline as soon as the social media giant implements its approaching user website searching “clear history” features, also impacting certain analytics reports, and Marketing Land has a look at how the modifications may impact digital online marketers. Marketing Land

Google Shares Top 3 SEO Elements


Google Webmaster Trends Expert Martin Splitt just recently shared insight into some of the SEO factors that can affect how Google chooses the most relevant search results page, consisting of addition of best-answer material users are looking for. Search Engine Journal

Facebook Advertisement Relevance Rating Updates: What Marketers Need to Know


Facebook is improving its existing advertisement importance diagnostics tools with an upcoming update presenting in the coming months that provides more details about how the advertisements digital marketers position on the platform are carrying out, the social networks giant just recently announced. Social Media Examiner

Adobe Research Study: Voice Commerce Rises As Top Concern


94 percent of business in a brand-new Adobe (client) survey plan to invest more in voice search technology in the next year, an area 71 percent see as assisting to improve user experience and 64 percent view as increasing client commitment, some of numerous new study results of interest to digital marketers. CMO

Google announces brand-new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live


Google’s annual Marketing Live occasion saw the firm reveal expanded mobile-first native ads that display in a more visually-rich view across multiple Google feed environments, in addition to mobile-only gallery ads and numerous other features of interest to online marketers. Online Search Engine Land

Snapchat Publishes New Report on Optimum Ad Frequency to Drive Remember and Action


Snapchat has released research study focused on enhancing how businesses advertise on the platform, consisting of that the most reliable ad direct exposure frequency rates may in many cases be as low as two weekly. Social Media Today

Is DNA analysis the future of individualized marketing or an incorrect favorable?


The hyper-personalised advertising brand names can deliver with the nascent efforts at merging DNA analysis with marketing might be uncharted waters, but some marketers have actually been testing the hereditary marketing waters, and Marketing Dive recently had a look. Marketing Dive

2019 Social Media Marketing Industry Report


Social Media Examiner just recently released its eleventh-annual social media marketing industry report, offering 46 pages of analytical data gathered from surveying over 4,800 marketers, providing insight and interpretation on how a variety of social media platforms and practices are working for marketers today. Social Network Examiner

ON THE LIGHTER SIDE:

An easy going take a look at 5 phases of digital improvement by Marketoonist Tom Fishburne– Marketoonist

The pun-loving computer programs that compose adverts– BBC

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden— Influencer Marketing Trends for 2019– A live interview with TopRank’s Lee Odden– Competing IQ
• Lee Odden— 49 million Instagram influencers hacked. (Are there actually that many?)– Josh Bernoff

Have you discovered your own leading brand-new influencer marketing or digital advertising stories from the previous week?

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