Google’s search algorithms are inclined to deliver an excellent user experience. That’s why you need to develop content that is genuine, relevant, and important to your target audience.

A bulk of SEO specialists create and enhance numerous kinds of material such as blog posts, infographics, and images to increase their brands’ search presence. However, one type of material that is rather underutilized in the world of SEO is video content.

Though 87%of brand names now use video material as a marketing tool, few focus on deriving its SEO advantages.

If used effectively, videos can significantly contribute to your general SEO method, in a couple of methods. Let’s see how video material can help you enhance your SERP rankings

Drive more traffic to your website

Consumers delight in video material. U.S. adults aged 18 to 34 years spent approximately 105 minutes weekly watching video content in2018 And the need for video content is growing.

According to a research study by Cisco, video material will drive 82%of all web traffic by 2022.

And the very best part is that the popularity of videos is not restricted to entertainment functions. It reaches brand names too.

54%of customers want to see more video material from the brands they like. They are more likely to visit your website after enjoying a video on YouTube or other social media channels.

If you desire to get more of your audience’s attention, video is an excellent way to go. The more video material you produce, the more quality traffic you can draw to your site

However, you need to produce compelling video experiences for your consumers. Here are some of the very best methods to do so:

• The videos you develop need to offer helpful or interesting info that your audience wants or likes. Even psychological videos can assist you drive excellent engagement and traffic.
• Each video must have a strong call-to-action associated with it.
• You need to optimize your video material with appropriate keywords in video titles, descriptions, tags, and transcripts.
• You need to likewise optimize your video content for the platform you are hosting it on.
• Your video material must line up with and enhance your total material marketing and SEO method.

Supplying a much better video experience can help you engage your audience successfully. The ideal videos can assist you drive a 157%increase in organic traffic from the SERPs.

Top quality recommendation traffic will likewise help you improve your general SEO initiatives in the long run.

Dollar Shave Club (DSC) channelized the power of video material to end up being a $ 1 billion acquisition by Unilever

With punchlines and gags to suit a variety of tastes, their launch video titled, “Our Blades Are F ** king Great,” earned almost 5 million views within 90 days. They used more of such videos to draw in considerable traffic and grow their razor membership service.

Increase dwell time and lower bounce rate

Videos can do a lot more than simply help you make brand-new traffic. They likewise compel your visitors to remain on your website longer and offer more direct exposure to your content.

Wistia discovered that visitors invested 2.6 X more time on pages with video content than those without it. That’s why embedding valuable and interesting videos on your site is a great method to foster engagement and encourage routine visits.

When visitors spend more time on your website, it assists the online search engine see that your site has quality material and is credible. It can assist you rank your pages higher in Google’s search results page.

However, to ensure quality engagement with embedded videos, you must:

• Place your video content above the fold on your websites. Make sure that the video is effectively visible.
• The videos you embed on your site ought to successfully show your brand worths. You can utilize item videos, testimonial videos, and useful how-to videos to engage your visitors.
• You can likewise embed pertinent videos to include more worth to fixed content. In some cases, videos can help you explain the procedure more efficiently. Beneficial videos assist develop trust and commitment also.

When individuals invest more time with the content on your page, they’re most likely to have a look at other pages too. This can help you reduce your bounce rate.

The Yacht Company perfectly utilizes a background video on their homepage to keep its visitors glued. The video showcases scenic views and landscapes to engage visitors and force them to check out more.

Image Source: The Private Yacht Business

You can also utilize creative above-the-fold videos to engage visitors and keep them on your site for longer.

Longer dwell times and lower bounce rates can assist you enhance your Google rankings and likewise drive a great deal of natural traffic to your site.

Develop premium backlinks

Individuals love sharing material that is intriguing and important. Amazing video content can assist you generate a big number of social shares and premium links from respectable websites.

As long as you produce authentic, distinct videos that audiences can get in touch with, they’re most likely to share them within their circles. Other than social shares, you can likewise welcome blog writers and influencers to inspect out your video content and mention it with a link back to your website.

In truth, you can likewise co-create excellent video content with top influencers/bloggers in your specific niche. Being active content developers, they can assist you produce videos that have the prospective to get quality backlinks naturally.

You can then repurpose those videos and host them on your website. Engaging videos can encourage audiences to connect to your website, thereby, helping you develop a strong link profile

Nevertheless, your videos need to have something to provide to audiences. You can entertain them or educate them with well-thought-out video content. Or, you can also take advantage of videos to narrate that evokes a strong emotional connection.

The launch video by Dollar Shave Club that I mentioned earlier wasn’t developed for link structure. But it didn’t take their video much time to go viral and drive a lot of traffic and engagement for the business.

The video got included by leading publications such as Forbes, The Next Web, TechCrunch, Mashable, and lots of others. It assisted them develop hundreds of backlinks, some from websites that are extremely tough to get links from.

Image Source: Forbes

Conclusion

Videos have great marketing potential but you can also use them to enhance your SEO video game.

When used successfully, videos can assist you increase your reach, increase engagement, and drive quality traffic to your website. And you can see significant growth in your backlinks and Google rankings.

How do you optimize your video content for search results? Share your favorite techniques with the community!

Visitor author: Shane Barker is a digital marketing specialist who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital items, and a number of A-List celebrities. Find Shane on Facebook, Twitter, YouTube, Instagram, and Linkedin